Analysis
UW-Whitewater's business program appears positioned right at the national median, with comparable programs typically producing first-year earnings around $50,740 against an estimated $24,621 in debt. That 0.49 debt-to-earnings ratio suggests graduates would dedicate roughly half their first year's salary to debt—manageable if those earnings hold and grow steadily. However, it's worth noting that the one Wisconsin peer program with reported data shows significantly lower earnings at $43,266, which raises questions about whether national patterns translate cleanly to the Wisconsin market.
The debt estimate comes from similar programs at UW-Whitewater rather than actual business graduates specifically, so there's real uncertainty here. If Wisconsin's business market actually mirrors the state benchmark rather than the national one, you're looking at a seven-year debt payoff instead of five—a meaningful difference for a recent graduate navigating rent, transportation, and other expenses. The school's 83% admission rate and accessible profile suggest it serves students well, but the financial picture depends heavily on whether graduates land positions that pay closer to national norms or state averages.
For parents weighing this investment, the key question is job placement location. If your child plans to stay in Wisconsin, investigate where UW-Whitewater business graduates actually work and what they earn, since the available data suggests the state market may underperform national expectations by $7,000 annually.
Where University of Wisconsin-Whitewater Stands
Earnings vs. debt across all business, management, marketing, bachelors's programs nationally
Compare to Similar Programs in Wisconsin
Business, Management, Marketing, bachelors's programs at peer institutions in Wisconsin (2 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,250 | $50,740* | — | $24,621* | — | |
| $10,142 | $43,266* | — | $25,000* | 0.58 | |
| National Median | — | $50,740* | — | $26,000* | 0.51 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Whitewater, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 31 similar programs. Actual outcomes may vary.