Median Earnings (1yr)
$34,142
45th percentile
40th percentile in Illinois
Median Debt
$30,000
20% above national median

Analysis

Western Illinois University's Communication and Media Studies program shows something that should matter more to parents than the modest starting salary: graduates who stick with it see 37% earnings growth by year four, reaching nearly $47,000. That's unusually strong progression in a field where many programs plateau quickly. The $34,142 starting point sits slightly below Illinois' median, but that gap closes as graduates gain experience—something you don't always see with communications degrees.

The $30,000 debt load deserves attention here. While it ranks in just the 5th percentile nationally (meaning very few programs saddle students with more debt), it's still higher than both state and national medians for this major. At an 0.88 debt-to-earnings ratio, graduates face manageable but not trivial repayment—roughly equivalent to buying a modest used car while earning entry-level wages. The picture improves significantly by year four when earnings catch up, but that first year requires careful budgeting.

For families choosing between Illinois communications programs, this sits firmly in the middle tier—below elite options like Northwestern's $52k median but delivering solid long-term growth. The real question is whether your student plans to build a career in this field. If they're committed and willing to navigate a lean first year, the earnings trajectory suggests the degree can pay off. If they're uncertain about the field, that $30,000 debt becomes harder to justify when cheaper in-state alternatives exist.

Where Western Illinois University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Western Illinois University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Western Illinois University$34,142$46,791+37%
Northwestern University$52,210$77,066+48%
University of Illinois Urbana-Champaign$37,808$61,211+62%
Lake Forest College$42,835$55,601+30%
Augustana College$40,806$52,732+29%

Compare to Similar Programs in Illinois

Communication and Media Studies bachelors's programs at peer institutions in Illinois (45 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Illinois UniversityMacomb$14,952$34,142$46,791$30,0000.88
Northwestern UniversityEvanston$65,997$52,210$77,066$18,1120.35
DeVry University-IllinoisLisle$17,488$47,622$47,238$56,8581.19
Lake Forest CollegeLake Forest$54,202$42,835$55,601$27,0000.63
Elmhurst UniversityElmhurst$41,628$41,423
Augustana CollegeRock Island$49,834$40,806$52,732$26,3750.65
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Illinois University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 81 graduates with reported earnings and 79 graduates with debt data. Small samples may not be representative.