Analysis
Western Illinois University's Communication and Media Studies program shows something that should matter more to parents than the modest starting salary: graduates who stick with it see 37% earnings growth by year four, reaching nearly $47,000. That's unusually strong progression in a field where many programs plateau quickly. The $34,142 starting point sits slightly below Illinois' median, but that gap closes as graduates gain experience—something you don't always see with communications degrees.
The $30,000 debt load deserves attention here. While it ranks in just the 5th percentile nationally (meaning very few programs saddle students with more debt), it's still higher than both state and national medians for this major. At an 0.88 debt-to-earnings ratio, graduates face manageable but not trivial repayment—roughly equivalent to buying a modest used car while earning entry-level wages. The picture improves significantly by year four when earnings catch up, but that first year requires careful budgeting.
For families choosing between Illinois communications programs, this sits firmly in the middle tier—below elite options like Northwestern's $52k median but delivering solid long-term growth. The real question is whether your student plans to build a career in this field. If they're committed and willing to navigate a lean first year, the earnings trajectory suggests the degree can pay off. If they're uncertain about the field, that $30,000 debt becomes harder to justify when cheaper in-state alternatives exist.
Where Western Illinois University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Western Illinois University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Western Illinois University | $34,142 | $46,791 | +37% |
| Northwestern University | $52,210 | $77,066 | +48% |
| University of Illinois Urbana-Champaign | $37,808 | $61,211 | +62% |
| Lake Forest College | $42,835 | $55,601 | +30% |
| Augustana College | $40,806 | $52,732 | +29% |
Compare to Similar Programs in Illinois
Communication and Media Studies bachelors's programs at peer institutions in Illinois (45 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,952 | $34,142 | $46,791 | $30,000 | 0.88 | |
| $65,997 | $52,210 | $77,066 | $18,112 | 0.35 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $54,202 | $42,835 | $55,601 | $27,000 | 0.63 | |
| $41,628 | $41,423 | — | — | — | |
| $49,834 | $40,806 | $52,732 | $26,375 | 0.65 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Illinois University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 81 graduates with reported earnings and 79 graduates with debt data. Small samples may not be representative.