Analysis
Western Kentucky's Communication and Media Studies program sits squarely in the middle of the pack—40th percentile among Kentucky programs and 44th percentile nationally—with first-year graduates earning about $34,000. That's roughly $7,000 less than what Eastern Kentucky or University of Kentucky graduates earn in the same field. For a highly accessible program (97% admission rate), the outcomes are modest but predictable: you get what the market typically pays for communication majors in Kentucky.
The debt picture is reasonable at $23,500, slightly below both state and national medians for this program, giving graduates a manageable debt-to-earnings ratio of 0.69. Earnings do grow 21% over four years to reach $41,000, which suggests some career progression. However, that still leaves graduates earning less than peers from Kentucky's top programs made in their first year out of school.
For families watching their budget, this program won't break the bank on debt, but it also won't deliver premium earnings. If your student is passionate about communications and wants to stay in Kentucky, they'll likely find similar outcomes at most state schools—though paying a bit more for UK or EKU might yield noticeably better starting salaries. The program works as an affordable path into the field, just not a particularly lucrative one.
Where Western Kentucky University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Western Kentucky University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Western Kentucky University | $33,955 | $41,080 | +21% |
| University of Kentucky | $39,311 | $46,390 | +18% |
| University of Louisville | $38,219 | $45,739 | +20% |
| Northern Kentucky University | $38,637 | $44,868 | +16% |
| Bellarmine University | $34,858 | $44,335 | +27% |
Compare to Similar Programs in Kentucky
Communication and Media Studies bachelors's programs at peer institutions in Kentucky (22 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,436 | $33,955 | $41,080 | $23,500 | 0.69 | |
| $10,130 | $40,429 | $43,102 | $25,000 | 0.62 | |
| $13,212 | $39,311 | $46,390 | $23,875 | 0.61 | |
| $10,896 | $38,637 | $44,868 | $25,000 | 0.65 | |
| $12,828 | $38,219 | $45,739 | $23,375 | 0.61 | |
| $42,010 | $35,442 | $41,922 | $26,750 | 0.75 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 31 graduates with reported earnings and 33 graduates with debt data. Small samples may not be representative.