Median Earnings (1yr)
$33,955
44th percentile
40th percentile in Kentucky
Median Debt
$23,500
6% below national median

Analysis

Western Kentucky's Communication and Media Studies program sits squarely in the middle of the pack—40th percentile among Kentucky programs and 44th percentile nationally—with first-year graduates earning about $34,000. That's roughly $7,000 less than what Eastern Kentucky or University of Kentucky graduates earn in the same field. For a highly accessible program (97% admission rate), the outcomes are modest but predictable: you get what the market typically pays for communication majors in Kentucky.

The debt picture is reasonable at $23,500, slightly below both state and national medians for this program, giving graduates a manageable debt-to-earnings ratio of 0.69. Earnings do grow 21% over four years to reach $41,000, which suggests some career progression. However, that still leaves graduates earning less than peers from Kentucky's top programs made in their first year out of school.

For families watching their budget, this program won't break the bank on debt, but it also won't deliver premium earnings. If your student is passionate about communications and wants to stay in Kentucky, they'll likely find similar outcomes at most state schools—though paying a bit more for UK or EKU might yield noticeably better starting salaries. The program works as an affordable path into the field, just not a particularly lucrative one.

Where Western Kentucky University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Western Kentucky University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Western Kentucky University$33,955$41,080+21%
University of Kentucky$39,311$46,390+18%
University of Louisville$38,219$45,739+20%
Northern Kentucky University$38,637$44,868+16%
Bellarmine University$34,858$44,335+27%

Compare to Similar Programs in Kentucky

Communication and Media Studies bachelors's programs at peer institutions in Kentucky (22 total in state)

Scroll to see more →

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Kentucky UniversityBowling Green$11,436$33,955$41,080$23,5000.69
Eastern Kentucky UniversityRichmond$10,130$40,429$43,102$25,0000.62
University of KentuckyLexington$13,212$39,311$46,390$23,8750.61
Northern Kentucky UniversityHighland Heights$10,896$38,637$44,868$25,0000.65
University of LouisvilleLouisville$12,828$38,219$45,739$23,3750.61
Georgetown CollegeGeorgetown$42,010$35,442$41,922$26,7500.75
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 31 graduates with reported earnings and 33 graduates with debt data. Small samples may not be representative.