Median Earnings (1yr)
$35,050
54th percentile
60th percentile in Kentucky
Median Debt
$25,500
5% above national median

Analysis

Western Kentucky's journalism program lands right in the middle of the pack—50th percentile nationally and 60th percentile within Kentucky—but that relative stability masks the broader challenge facing journalism graduates everywhere. Starting at $35,050 and growing to just over $40,000 by year four, these earnings lag significantly behind the typical bachelor's degree holder, who earns around $50,000. The debt load of $25,500 isn't catastrophic (it's actually below Kentucky's median for journalism programs), but when paired with these modest salaries, your child will likely need to budget carefully in those early career years.

The 15% earnings growth over four years suggests graduates are gaining traction professionally, and outperforming nearby Northern Kentucky substantially helps Western Kentucky's case. However, even the state's top program at University of Kentucky only manages $36,926—a reminder that journalism salaries compress across the board, regardless of where you study. If your child is certain about journalism and Kentucky-bound anyway, Western Kentucky offers reasonable preparation without excessive debt. But this decision requires clear eyes about the financial tradeoffs: passion for the work needs to outweigh the reality of below-average earnings that will persist well into their career. The ROI calculation here isn't about maximizing income—it's about whether the professional path justifies accepting constrained financial flexibility for years to come.

Where Western Kentucky University Stands

Earnings vs. debt across all journalism bachelors's programs nationally

Earnings Distribution

How Western Kentucky University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Western Kentucky University$35,050$40,336+15%
George Washington University$52,015$66,907+29%
Northwestern University$50,426$63,740+26%
Northern Kentucky University$29,647$40,037+35%
University of Kentucky$36,926$38,624+5%

Compare to Similar Programs in Kentucky

Journalism bachelors's programs at peer institutions in Kentucky (9 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Kentucky UniversityBowling Green$11,436$35,050$40,336$25,5000.73
University of KentuckyLexington$13,212$36,926$38,624$26,0000.70
Northern Kentucky UniversityHighland Heights$10,896$29,647$40,037$26,1220.88
National Median$34,515$24,2500.70

Career Paths

Occupations commonly associated with journalism graduates

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Photographers

Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. May use editing software to produce finished images and prints. Includes commercial and industrial photographers, scientific photographers, and photojournalists.

$42,520/yrJobs growth:High school diploma or equivalent

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Proofreaders and Copy Markers

Read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 77 graduates with reported earnings and 72 graduates with debt data. Small samples may not be representative.