Journalism at Western Kentucky University
Bachelor's Degree
Analysis
Western Kentucky's journalism program lands right in the middle of the pack—50th percentile nationally and 60th percentile within Kentucky—but that relative stability masks the broader challenge facing journalism graduates everywhere. Starting at $35,050 and growing to just over $40,000 by year four, these earnings lag significantly behind the typical bachelor's degree holder, who earns around $50,000. The debt load of $25,500 isn't catastrophic (it's actually below Kentucky's median for journalism programs), but when paired with these modest salaries, your child will likely need to budget carefully in those early career years.
The 15% earnings growth over four years suggests graduates are gaining traction professionally, and outperforming nearby Northern Kentucky substantially helps Western Kentucky's case. However, even the state's top program at University of Kentucky only manages $36,926—a reminder that journalism salaries compress across the board, regardless of where you study. If your child is certain about journalism and Kentucky-bound anyway, Western Kentucky offers reasonable preparation without excessive debt. But this decision requires clear eyes about the financial tradeoffs: passion for the work needs to outweigh the reality of below-average earnings that will persist well into their career. The ROI calculation here isn't about maximizing income—it's about whether the professional path justifies accepting constrained financial flexibility for years to come.
Where Western Kentucky University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Western Kentucky University graduates compare to all programs nationally
Western Kentucky University graduates earn $35k, placing them in the 54th percentile of all journalism bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Kentucky
Journalism bachelors's programs at peer institutions in Kentucky (9 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Western Kentucky University | $35,050 | $40,336 | $25,500 | 0.73 |
| University of Kentucky | $36,926 | $38,624 | $26,000 | 0.70 |
| Northern Kentucky University | $29,647 | $40,037 | $26,122 | 0.88 |
| National Median | $34,515 | — | $24,250 | 0.70 |
Other Journalism Programs in Kentucky
Compare tuition, earnings, and debt across Kentucky schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Kentucky Lexington | $13,212 | $36,926 | $26,000 |
| Northern Kentucky University Highland Heights | $10,896 | $29,647 | $26,122 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 77 graduates with reported earnings and 72 graduates with debt data. Small samples may not be representative.