Communication and Media Studies at Western Michigan University
Bachelor's Degree
Analysis
Western Michigan's communication program starts graduates at $31,169—below both the Michigan median ($36,016) and national average ($34,959)—but the story improves significantly over time. By year four, earnings jump 32% to $41,058, surpassing both state and national benchmarks. That trajectory matters: graduates who stick with communications careers see their income potential increase substantially, though the first few years require financial patience.
The $26,000 debt load is reasonable and roughly in line with state averages, yielding a manageable 0.83 debt-to-earnings ratio at graduation. However, context matters here. At 40th percentile among Michigan programs, this ranks squarely middle-of-the-pack in-state, trailing schools like Hope College and Oakland University by $7,000+ in starting salary. The admission rate of 85% and moderate selectivity suggest accessibility, but not the premium outcomes seen at Michigan's more competitive programs.
For families, this comes down to career commitment and financial runway. If your student is serious about communications and can weather lower starting pay—perhaps with parental support or minimal living expenses—the four-year trajectory shows real promise. But if immediate income is critical for loan repayment, the $31,000 starting point could strain budgets. The debt is manageable, but only if graduates stay in the field long enough to capture that earnings growth.
Where Western Michigan University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Western Michigan University graduates compare to all programs nationally
Western Michigan University graduates earn $31k, placing them in the 28th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Michigan
Communication and Media Studies bachelors's programs at peer institutions in Michigan (34 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Western Michigan University | $31,169 | $41,058 | $26,000 | 0.83 |
| University of Michigan-Ann Arbor | $50,556 | $66,507 | $20,376 | 0.40 |
| Albion College | $39,209 | $49,262 | $27,000 | 0.69 |
| Hope College | $38,956 | $47,958 | $27,000 | 0.69 |
| Oakland University | $37,795 | $45,064 | $24,125 | 0.64 |
| Eastern Michigan University | $36,717 | $43,310 | $29,102 | 0.79 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Michigan
Compare tuition, earnings, and debt across Michigan schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Michigan-Ann Arbor Ann Arbor | $17,228 | $50,556 | $20,376 |
| Albion College Albion | $55,746 | $39,209 | $27,000 |
| Hope College Holland | $40,420 | $38,956 | $27,000 |
| Oakland University Rochester Hills | $14,694 | $37,795 | $24,125 |
| Eastern Michigan University Ypsilanti | $15,510 | $36,717 | $29,102 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Michigan University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 59 graduates with reported earnings and 64 graduates with debt data. Small samples may not be representative.