Median Earnings (1yr)
$31,169
28th percentile
40th percentile in Michigan
Median Debt
$26,000
4% above national median

Analysis

Western Michigan's communication program starts graduates at $31,169—below both the Michigan median ($36,016) and national average ($34,959)—but the story improves significantly over time. By year four, earnings jump 32% to $41,058, surpassing both state and national benchmarks. That trajectory matters: graduates who stick with communications careers see their income potential increase substantially, though the first few years require financial patience.

The $26,000 debt load is reasonable and roughly in line with state averages, yielding a manageable 0.83 debt-to-earnings ratio at graduation. However, context matters here. At 40th percentile among Michigan programs, this ranks squarely middle-of-the-pack in-state, trailing schools like Hope College and Oakland University by $7,000+ in starting salary. The admission rate of 85% and moderate selectivity suggest accessibility, but not the premium outcomes seen at Michigan's more competitive programs.

For families, this comes down to career commitment and financial runway. If your student is serious about communications and can weather lower starting pay—perhaps with parental support or minimal living expenses—the four-year trajectory shows real promise. But if immediate income is critical for loan repayment, the $31,000 starting point could strain budgets. The debt is manageable, but only if graduates stay in the field long enough to capture that earnings growth.

Where Western Michigan University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Western Michigan University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Western Michigan University$31,169$41,058+32%
University of Michigan-Ann Arbor$50,556$66,507+32%
Michigan State University$36,390$55,915+54%
Central Michigan University$31,913$51,268+61%
Albion College$39,209$49,262+26%

Compare to Similar Programs in Michigan

Communication and Media Studies bachelors's programs at peer institutions in Michigan (34 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Michigan UniversityKalamazoo$15,298$31,169$41,058$26,0000.83
University of Michigan-Ann ArborAnn Arbor$17,228$50,556$66,507$20,3760.40
Albion CollegeAlbion$55,746$39,209$49,262$27,0000.69
Hope CollegeHolland$40,420$38,956$47,958$27,0000.69
Oakland UniversityRochester Hills$14,694$37,795$45,064$24,1250.64
Eastern Michigan UniversityYpsilanti$15,510$36,717$43,310$29,1020.79
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Michigan University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 59 graduates with reported earnings and 64 graduates with debt data. Small samples may not be representative.