Analysis
Willamette's communication program graduates earn nearly $2,000 below Oregon's median for the field and about $3,500 below the national benchmark. Among Oregon's 17 communication programs, this lands in the 40th percentile—meaning more than half of in-state alternatives deliver better first-year outcomes. For context, Oregon State graduates in the same major earn $40,737, nearly 30% more, while Portland State graduates still clear $35,000. Given Willamette's 79% admission rate and stronger academic profile (1339 SAT average), parents might reasonably expect outcomes closer to the state's top performers.
The $26,000 debt load sits right at the national median, and the 0.83 debt-to-earnings ratio technically stays within reasonable bounds. But $31,472 in first-year earnings makes repayment tighter than it should be, especially when students could pursue the same degree at public universities with better salary trajectories. The sample size here is small—fewer than 30 graduates—so these numbers could shift significantly year to year, but the gap between Willamette's results and state alternatives is substantial enough to warrant attention.
If your student is drawn to Willamette specifically for campus culture or location, understand you're paying a premium that isn't translating into labor market advantage—at least not initially. For families prioritizing return on investment in a communication degree, Oregon State or even Western Oregon deliver meaningfully stronger outcomes at likely lower cost.
Where Willamette University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Willamette University graduates compare to all programs nationally
Compare to Similar Programs in Oregon
Communication and Media Studies bachelors's programs at peer institutions in Oregon (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $48,268 | $31,472 | — | $26,000 | 0.83 | |
| $13,494 | $40,737 | $48,116 | $21,740 | 0.53 | |
| $12,594 | $40,737 | $48,116 | $21,740 | 0.53 | |
| $11,025 | $37,600 | $50,672 | $21,316 | 0.57 | |
| $10,671 | $37,143 | — | $29,801 | 0.80 | |
| $11,238 | $35,143 | $45,675 | $24,582 | 0.70 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Willamette University, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 22 graduates with reported earnings and 27 graduates with debt data. Small samples may not be representative.