Median Earnings (1yr)
$50,026
95th percentile
Median Debt
$26,442
7% above national median
Debt-to-Earnings
0.53
Manageable
Sample Size
116
Adequate data

Analysis

American University's communications program commands a premium price—nearly $27,000 in debt at graduation—but the location advantage makes it work. First-year graduates earn $50,026, which sits 26% above the national median for this field and 12% above DC's already-elevated market rates. More importantly, by year four, earnings jump to $75,287, showing that DC's concentration of PR firms, advocacy groups, and media companies creates real career momentum for American grads.

The debt figure lands in the 17th percentile nationally (meaning 83% of similar programs leave students with more debt), while the debt-to-earnings ratio of 0.53 is manageable—graduates owe roughly half their starting salary. Within DC, this program ranks at the 60th percentile, which makes sense: the small market has limited comparison points, and Howard's lower tuition naturally produces different economics despite weaker initial earnings.

For families weighing the investment, the 51% earnings growth over four years is the clincher. While communications programs at cheaper schools might seem appealing, American's proximity to Capitol Hill and K Street delivers tangible career acceleration. The debt is real but reasonable given that mid-career earnings reach $75,000+, and DC's job market specifically rewards American's network and internship pipeline.

Where American University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

American UniversityOther public relations, advertising, and applied communication programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How American University graduates compare to all programs nationally

American University graduates earn $50k, placing them in the 95th percentile of all public relations, advertising, and applied communication bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in District of Columbia

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in District of Columbia (3 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
American University$50,026$75,287$26,4420.53
Howard University$39,120—$26,0000.66
National Median$39,794—$24,6250.62

Other Public Relations, Advertising, and Applied Communication Programs in District of Columbia

Compare tuition, earnings, and debt across District of Columbia schools

SchoolIn-State TuitionEarnings (1yr)Debt
Howard University
Washington
$33,344$39,120$26,000

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At American University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 116 graduates with reported earnings and 119 graduates with debt data. Small samples may not be representative.