Public Relations, Advertising, and Applied Communication at Howard University
Bachelor's Degree
Analysis
Howard's communications program lands graduates at $39,120 their first year—roughly $5,500 below what other DC programs deliver and slightly under the national median. In a city where American University's similar program launches graduates at $50,000, this 40th percentile ranking among DC schools signals a significant earnings gap in a market where connections and institutional reputation matter considerably.
The debt picture offers some relief: at $26,000, it's close to the national median and translates to a manageable 0.66 debt-to-earnings ratio. That means graduates owe about eight months of salary, which is reasonable for a communications degree. For families paying for an HBCU education at a selective institution (35% admission rate), the question becomes whether Howard's network and cultural value justify earning $10,000 less annually than peers at American.
The moderate sample size suggests stable data, but parents should recognize that communications careers often reward hustle and networking more than the diploma itself. If your child is choosing Howard for its community and legacy—factors that matter deeply in this field—the debt is manageable enough to make that choice viable. If maximizing first-year earnings in DC is the priority, the numbers suggest looking elsewhere.
Where Howard University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Howard University graduates compare to all programs nationally
Howard University graduates earn $39k, placing them in the 46th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Compare to Similar Programs in District of Columbia
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in District of Columbia (3 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Howard University | $39,120 | — | $26,000 | 0.66 |
| American University | $50,026 | $75,287 | $26,442 | 0.53 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in District of Columbia
Compare tuition, earnings, and debt across District of Columbia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| American University Washington | $56,543 | $50,026 | $26,442 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Howard University, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 89 graduates with reported earnings and 103 graduates with debt data. Small samples may not be representative.