Analysis
The $2,625 debt figure at Ashland is exceptional—among the lowest in the nation for communications programs—but the earnings data reveals a serious problem. At $25,465, first-year earnings rank in just the 5th percentile nationally and sit nearly $10,000 below Ohio's median for this major. Even compared to Ashland's own in-state peers, where Ohio State grads earn $41,232 and Cincinnati grads make $41,138, this program significantly underperforms. The debt-to-earnings ratio of 0.10 looks attractive on paper, but that's primarily because students are graduating with minimal loans, not because they're commanding competitive salaries.
For Ohio families, this creates a difficult calculation. While your child would avoid the debt burden that plagues many communications graduates nationally (where $25,000 in loans is typical), they'd be starting their career earning 29% less than the typical Ohio communications graduate. That $10,000 annual earnings gap compounds quickly—it's roughly $50,000 in lost income over five years compared to state averages.
The low debt makes this less risky than high-debt, low-earning programs, but parents should recognize that Ashland's communications program isn't positioning graduates competitively in Ohio's job market. If your child is set on communications and needs to minimize debt, this won't create a financial crisis. But if career earnings matter, stronger Ohio programs deliver substantially better outcomes.
Where Ashland University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Ashland University graduates compare to all programs nationally
Compare to Similar Programs in Ohio
Communication and Media Studies bachelors's programs at peer institutions in Ohio (54 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $28,910 | $25,465 | — | $2,625 | 0.10 | |
| $64,000 | $47,396 | $52,234 | $25,187 | 0.53 | |
| $47,600 | $42,629 | $60,466 | $25,375 | 0.60 | |
| $12,859 | $41,232 | $54,473 | $23,500 | 0.57 | |
| $13,570 | $41,138 | $46,535 | $23,816 | 0.58 | |
| $49,100 | $41,072 | $55,079 | $27,000 | 0.66 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ashland University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 59 graduates with reported earnings and 33 graduates with debt data. Small samples may not be representative.