2026 ROI Award Winner
Median Earnings (1yr)
$25,465
5th percentile
25th percentile in Ohio
Median Debt
$2,625
90% below national median

Analysis

The $2,625 debt figure at Ashland is exceptional—among the lowest in the nation for communications programs—but the earnings data reveals a serious problem. At $25,465, first-year earnings rank in just the 5th percentile nationally and sit nearly $10,000 below Ohio's median for this major. Even compared to Ashland's own in-state peers, where Ohio State grads earn $41,232 and Cincinnati grads make $41,138, this program significantly underperforms. The debt-to-earnings ratio of 0.10 looks attractive on paper, but that's primarily because students are graduating with minimal loans, not because they're commanding competitive salaries.

For Ohio families, this creates a difficult calculation. While your child would avoid the debt burden that plagues many communications graduates nationally (where $25,000 in loans is typical), they'd be starting their career earning 29% less than the typical Ohio communications graduate. That $10,000 annual earnings gap compounds quickly—it's roughly $50,000 in lost income over five years compared to state averages.

The low debt makes this less risky than high-debt, low-earning programs, but parents should recognize that Ashland's communications program isn't positioning graduates competitively in Ohio's job market. If your child is set on communications and needs to minimize debt, this won't create a financial crisis. But if career earnings matter, stronger Ohio programs deliver substantially better outcomes.

Where Ashland University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Ashland University graduates compare to all programs nationally

Compare to Similar Programs in Ohio

Communication and Media Studies bachelors's programs at peer institutions in Ohio (54 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Ashland UniversityAshland$28,910$25,465$2,6250.10
Denison UniversityGranville$64,000$47,396$52,234$25,1870.53
University of DaytonDayton$47,600$42,629$60,466$25,3750.60
Ohio State University-Main CampusColumbus$12,859$41,232$54,473$23,5000.57
University of Cincinnati-Main CampusCincinnati$13,570$41,138$46,535$23,8160.58
John Carroll UniversityUniversity Heights$49,100$41,072$55,079$27,0000.66
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Ashland University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 59 graduates with reported earnings and 33 graduates with debt data. Small samples may not be representative.