Analysis
Baylor's media program starts rough but rebounds impressively—first-year graduates earn just $27,554, well below both Texas's median of $31,762 and the national average. But here's what matters: by year four, earnings jump 69% to $46,487, eventually surpassing nearly every comparable Texas program except UT Arlington and Texas A&M. That trajectory suggests the Baylor degree opens doors that take time to walk through, likely as graduates build portfolios and industry connections.
The $25,000 debt load is manageable and actually slightly below the Texas median, keeping that difficult first year from becoming a crisis. The debt-to-earnings ratio of 0.91 means your child could theoretically pay off their loans with one year's salary, though early-career budgets rarely allow that. The real question is whether your family can weather those lean initial years—$27,554 in a media market means roommates and tight budgets.
This program makes sense if your child is genuinely committed to media careers and willing to hustle through the early grind. The earnings growth suggests Baylor's network and reputation eventually pay dividends. But if they're lukewarm about the field or need immediate earning power after graduation, those first couple of years could feel painfully long. The investment works if you're playing the long game.
Where Baylor University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How Baylor University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Baylor University | $27,554 | $46,487 | +69% |
| Saint Edward's University | $36,708 | $54,624 | +49% |
| The University of Texas at Dallas | $34,676 | $53,684 | +55% |
| The University of Texas at Arlington | $43,038 | $47,632 | +11% |
| Dallas Baptist University | $33,619 | $46,798 | +39% |
Compare to Similar Programs in Texas
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Texas (25 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $54,844 | $27,554 | $46,487 | $25,000 | 0.91 | |
| $11,728 | $43,038 | $47,632 | $21,302 | 0.49 | |
| $13,099 | $41,107 | — | $18,500 | 0.45 | |
| $57,220 | $38,678 | $46,447 | $22,500 | 0.58 | |
| $51,384 | $36,708 | $54,624 | $24,000 | 0.65 | |
| $14,564 | $34,676 | $53,684 | $24,341 | 0.70 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Baylor University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 54 graduates with reported earnings and 59 graduates with debt data. Small samples may not be representative.