Analysis
Four years after graduation, communication and media studies majors from Black Hills State reach median earnings of $40,169βa figure that trails South Dakota State's $39,173 but edges ahead of USD's $35,792. The first-year estimate of roughly $35,000, based on national peer programs, suggests a typical trajectory for the field. With seven programs in South Dakota producing varied outcomes, location and opportunity matter considerably for these graduates.
The estimated debt load of about $24,000 creates a manageable debt-to-earnings ratio of 0.69, meaning roughly 8-9 months of first-year salary to cover total borrowing. Comparable programs nationally carry slightly more debt (around $25,000), making Black Hills State's estimated burden slightly lighter than the typical communications degree. Still, the $40,000 mid-career earnings ceiling means graduates need realistic expectations about income growth in this fieldβjournalism, public relations, and media roles rarely command premium salaries early on.
For families weighing this investment, the modest debt estimate works in the program's favor, but the limited graduate data means you're betting on whether your student will match outcomes from similar programs elsewhere. If they're planning to stay in South Dakota where media market opportunities cluster in Sioux Falls and Rapid City, understanding the local job landscape before committing matters more than the credentials themselves.
Where Black Hills State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Black Hills State University | β | $40,169 | β |
| Cornell University | $62,182 | $80,616 | +30% |
| University of Pennsylvania | $53,022 | $77,464 | +46% |
| University of South Dakota | $35,792 | $45,965 | +28% |
| South Dakota State University | $39,173 | $35,719 | -9% |
Compare to Similar Programs in South Dakota
Communication and Media Studies bachelors's programs at peer institutions in South Dakota (7 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,000 | $34,959* | $40,169 | $24,063* | β | |
| $9,299 | $39,173* | $35,719 | $25,500* | 0.65 | |
| $9,432 | $35,792* | $45,965 | $26,000* | 0.73 | |
| National Median | β | $34,959* | β | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Black Hills State University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 613 similar programs. Actual outcomes may vary.