Public Relations, Advertising, and Applied Communication at Boise State University
Undergraduate Certificate or Diploma
Analysis
This Boise State certificate produces graduates earning nearly triple the national median for communications credentials, but the small sample size—fewer than 30 graduates—means these numbers could shift significantly year to year. At $43,876 starting, these graduates earn more than most certificate holders in this field nationally (95th percentile), though they're middle-of-the-pack compared to Idaho's only other similar program.
The debt picture is notably favorable: $22,977 represents just six months of first-year earnings, well below what we typically see for certificate programs in this field. Graduates also see solid earnings growth—29% by year four—suggesting the credential opens doors rather than trapping people in entry-level roles. However, with only two Idaho schools offering this certificate, there's limited state-level competition to benchmark against.
The critical caveat here is sample size. These strong outcomes could reflect a handful of exceptionally successful graduates rather than typical results. For parents considering this investment, it's worth noting that Boise State's low admission rate of 84% means most applicants get in, and the $23,000 debt load is manageable if your student lands in the middle of that earnings range. But given the uncertainty inherent in small cohorts, this might work best as a credential stacked onto other coursework rather than as a standalone qualification.
Where Boise State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication certificate's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Boise State University graduates compare to all programs nationally
Boise State University graduates earn $44k, placing them in the 95th percentile of all public relations, advertising, and applied communication certificate programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Idaho
Public Relations, Advertising, and Applied Communication certificate's programs at peer institutions in Idaho (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Boise State University | $43,876 | $56,454 | $22,977 | 0.52 |
| National Median | $15,718 | — | $15,833 | 1.01 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Boise State University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.