Public Relations, Advertising, and Applied Communication at Boston University
Bachelor's Degree
bu.eduAnalysis
A $27,000 debt load at Boston University might initially seem manageable, but when stacked against first-year earnings of roughly $46,000—figures drawn from comparable Massachusetts programs—the financial calculus becomes less straightforward. That 0.58 debt-to-earnings ratio sits above the national median debt of $24,625 for this field, meaning you're likely paying a Boston University premium without clear evidence of a corresponding earnings advantage. Other Massachusetts schools show significant variation in outcomes: Assumption graduates earn over $51,000, while Emerson's figure drops to just $28,600, suggesting that institutional reputation alone doesn't guarantee stronger starting salaries in communications fields.
The constraint here is transparency. With suppressed data for this specific program, we're extrapolating from peer schools rather than seeing Boston University's actual track record. That $46,000 estimate matches the state median exactly, which may or may not reflect what this particular program delivers. Communications and PR careers often reward networking, internships, and geographic positioning more than pedigree—advantages that Boston provides but that don't always translate into measurably higher Day One paychecks.
If your child is dead-set on communications at an elite school, understand you're making a bet without full information. The debt isn't catastrophic, but it's meaningful for a field where entry-level salaries typically hover in the low-to-mid $40,000s. Before committing, press the admissions office for actual graduate outcomes and compare net cost after aid against state schools where you'd have visibility into real results.
Where Boston University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Massachusetts
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Massachusetts (12 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $65,168 | $46,383* | — | $27,000* | — | |
| $49,414 | $51,114* | $60,628 | $27,000* | 0.53 | |
| $39,212 | $47,903* | $58,417 | $27,000* | 0.56 | |
| $45,380 | $44,863* | $56,527 | $27,000* | 0.60 | |
| $55,392 | $28,606* | $60,272 | $24,625* | 0.86 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Boston University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 4 similar programs in MA. Actual outcomes may vary.