Journalism at California Baptist University
Bachelor's Degree
Analysis
California Baptist University's journalism program sits near the bottom of performance benchmarks, ranking in just the 10th percentile nationally and 25th percentile among California schools. Graduates earn $26,026 in their first year—about $5,700 less than the California median and $8,500 below the national average. While debt levels appear manageable at $26,869, that figure equals more than a full year's starting salary, creating immediate financial pressure for graduates entering notoriously underpaid entry-level media positions.
The earnings trajectory shows modest improvement, reaching $30,239 by year four, but this still falls well short of what graduates from USC ($44,651), Cal Poly SLO ($48,637), or even nearby Biola ($41,997) are earning. For context, these starting salaries place graduates below California's poverty line for a family of three, making it difficult to service student loans while covering basic living expenses in the expensive Riverside-Los Angeles media market.
The critical caveat: this data reflects fewer than 30 graduates, so individual outcomes may vary more than usual. Still, for a program costing similar debt to better-performing alternatives, families should carefully weigh whether CBU's specific faith-based environment and smaller class sizes justify the significant earnings gap. If your child is drawn to journalism, exploring California's stronger-performing programs—particularly Cal Poly's public tuition advantage—deserves serious consideration before committing here.
Where California Baptist University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How California Baptist University graduates compare to all programs nationally
California Baptist University graduates earn $26k, placing them in the 10th percentile of all journalism bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Journalism bachelors's programs at peer institutions in California (26 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| California Baptist University | $26,026 | $30,239 | $26,869 | 1.03 |
| California Polytechnic State University-San Luis Obispo | $48,637 | $54,626 | $19,333 | 0.40 |
| University of Southern California | $44,651 | $59,071 | $16,250 | 0.36 |
| Pepperdine University | $42,536 | $45,717 | — | — |
| Biola University | $41,997 | $40,172 | $27,000 | 0.64 |
| Chapman University | $41,645 | $60,210 | $22,500 | 0.54 |
| National Median | $34,515 | — | $24,250 | 0.70 |
Other Journalism Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| California Polytechnic State University-San Luis Obispo San Luis Obispo | $11,075 | $48,637 | $19,333 |
| University of Southern California Los Angeles | $68,237 | $44,651 | $16,250 |
| Pepperdine University Malibu | $66,742 | $42,536 | — |
| Biola University La Mirada | $46,704 | $41,997 | $27,000 |
| Chapman University Orange | $62,784 | $41,645 | $22,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California Baptist University, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.