Analysis
California Baptist University's journalism program sits near the bottom of performance benchmarks, ranking in just the 10th percentile nationally and 25th percentile among California schools. Graduates earn $26,026 in their first year—about $5,700 less than the California median and $8,500 below the national average. While debt levels appear manageable at $26,869, that figure equals more than a full year's starting salary, creating immediate financial pressure for graduates entering notoriously underpaid entry-level media positions.
The earnings trajectory shows modest improvement, reaching $30,239 by year four, but this still falls well short of what graduates from USC ($44,651), Cal Poly SLO ($48,637), or even nearby Biola ($41,997) are earning. For context, these starting salaries place graduates below California's poverty line for a family of three, making it difficult to service student loans while covering basic living expenses in the expensive Riverside-Los Angeles media market.
The critical caveat: this data reflects fewer than 30 graduates, so individual outcomes may vary more than usual. Still, for a program costing similar debt to better-performing alternatives, families should carefully weigh whether CBU's specific faith-based environment and smaller class sizes justify the significant earnings gap. If your child is drawn to journalism, exploring California's stronger-performing programs—particularly Cal Poly's public tuition advantage—deserves serious consideration before committing here.
Where California Baptist University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How California Baptist University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| California Baptist University | $26,026 | $30,239 | +16% |
| Chapman University | $41,645 | $60,210 | +45% |
| University of Southern California | $44,651 | $59,071 | +32% |
| San Francisco State University | $31,788 | $56,877 | +79% |
| California Polytechnic State University-San Luis Obispo | $48,637 | $54,626 | +12% |
Compare to Similar Programs in California
Journalism bachelors's programs at peer institutions in California (26 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $39,720 | $26,026 | $30,239 | $26,869 | 1.03 | |
| $11,075 | $48,637 | $54,626 | $19,333 | 0.40 | |
| $68,237 | $44,651 | $59,071 | $16,250 | 0.36 | |
| $66,742 | $42,536 | $45,717 | — | — | |
| $46,704 | $41,997 | $40,172 | $27,000 | 0.64 | |
| $62,784 | $41,645 | $60,210 | $22,500 | 0.54 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California Baptist University, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.