Median Earnings (1yr)
$31,953
5th percentile
25th percentile in North Carolina
Median Debt
$22,250
10% below national median

Analysis

Campbell's Public Relations program graduates earn roughly $32,000 in their first year—about 20% below the state median and landing in just the 5th percentile nationally. While the debt load at $22,250 is manageable and matches North Carolina's median for this program, the earnings gap is striking. Nearby competitors like Meredith College and Wingate University show graduates earning $8,000-$9,000 more annually, which compounds significantly over a career.

The 0.70 debt-to-earnings ratio isn't alarming by itself, but it reflects the core problem: communications graduates from Campbell are entering the workforce at salaries well below what peers earn elsewhere. Even within North Carolina's competitive media market centered in Charlotte and the Triangle, these outcomes lag behind what graduates achieve at public universities like UNC Charlotte and Appalachian State. A PR professional earning $32,000 versus $40,000 faces meaningfully different financial flexibility when managing student loans and living expenses.

Important caveat: this cohort had fewer than 30 graduates, so individual circumstances heavily influence these numbers. However, unless your student has compelling reasons to choose Campbell specifically—perhaps substantial scholarships that dramatically reduce the debt figure—stronger options exist within North Carolina at similar or lower cost. The gap between Campbell's outcomes and both state and national benchmarks is too wide to ignore.

Where Campbell University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Campbell University graduates compare to all programs nationally

Compare to Similar Programs in North Carolina

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in North Carolina (12 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Campbell UniversityBuies Creek$40,410$31,953—$22,2500.70
Meredith CollegeRaleigh$43,936$40,762—$27,0000.66
Wingate UniversityWingate$40,196$40,438$50,211$25,4000.63
University of North Carolina at CharlotteCharlotte$7,214$38,190—$19,5000.51
Appalachian State UniversityBoone$7,541$36,559$45,914$21,5000.59
National Median—$39,794—$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Campbell University, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 20 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.