Public Relations, Advertising, and Applied Communication at Campbell University
Bachelor's Degree
campbell.eduAnalysis
Campbell's Public Relations program graduates earn roughly $32,000 in their first year—about 20% below the state median and landing in just the 5th percentile nationally. While the debt load at $22,250 is manageable and matches North Carolina's median for this program, the earnings gap is striking. Nearby competitors like Meredith College and Wingate University show graduates earning $8,000-$9,000 more annually, which compounds significantly over a career.
The 0.70 debt-to-earnings ratio isn't alarming by itself, but it reflects the core problem: communications graduates from Campbell are entering the workforce at salaries well below what peers earn elsewhere. Even within North Carolina's competitive media market centered in Charlotte and the Triangle, these outcomes lag behind what graduates achieve at public universities like UNC Charlotte and Appalachian State. A PR professional earning $32,000 versus $40,000 faces meaningfully different financial flexibility when managing student loans and living expenses.
Important caveat: this cohort had fewer than 30 graduates, so individual circumstances heavily influence these numbers. However, unless your student has compelling reasons to choose Campbell specifically—perhaps substantial scholarships that dramatically reduce the debt figure—stronger options exist within North Carolina at similar or lower cost. The gap between Campbell's outcomes and both state and national benchmarks is too wide to ignore.
Where Campbell University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Campbell University graduates compare to all programs nationally
Compare to Similar Programs in North Carolina
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in North Carolina (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $40,410 | $31,953 | — | $22,250 | 0.70 | |
| $43,936 | $40,762 | — | $27,000 | 0.66 | |
| $40,196 | $40,438 | $50,211 | $25,400 | 0.63 | |
| $7,214 | $38,190 | — | $19,500 | 0.51 | |
| $7,541 | $36,559 | $45,914 | $21,500 | 0.59 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Campbell University, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 20 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.