Public Relations, Advertising, and Applied Communication at University of North Carolina at Charlotte
Bachelor's Degree
charlotte.eduAnalysis
With only a handful of graduates tracked, these numbers wobble too much to draw firm conclusions, but they suggest a program that keeps debt manageable while delivering mid-pack earnings for North Carolina. At $19,500 in debt against $38,190 in first-year earnings, graduates face a debt burden half their annual salary—reasonable by communications standards, especially considering UNC Charlotte's in-state tuition advantages. The earnings figure matches the state median exactly and lands just below the national average, positioning the program as solid but not exceptional in a field where pay varies wildly by first job.
The 60th percentile state ranking means graduates here typically earn more than their counterparts at about half of North Carolina's PR and advertising programs, though they're trailing Meredith and Wingate grads by $2,000-2,500 annually. What stands out positively is the debt situation: while UNC Charlotte's $19,500 median sits well below both state and national averages, that 95th percentile national debt ranking seems misleading given the actual dollar amount is quite low. This might be a data quirk from the small sample.
For families choosing between North Carolina communications programs, UNC Charlotte offers in-state value without the debt load of private alternatives. The program won't catapult graduates into top-tier agency salaries, but the sub-0.6 debt ratio gives them breathing room to take entry-level positions and build experience. Just remember these numbers represent fewer than 30 people—your child's actual outcome could vary considerably based on internships, portfolio quality, and Charlotte's growing marketing sector.
Where University of North Carolina at Charlotte Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of North Carolina at Charlotte graduates compare to all programs nationally
Compare to Similar Programs in North Carolina
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in North Carolina (12 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,214 | $38,190 | — | $19,500 | 0.51 | |
| $43,936 | $40,762 | — | $27,000 | 0.66 | |
| $40,196 | $40,438 | $50,211 | $25,400 | 0.63 | |
| $7,541 | $36,559 | $45,914 | $21,500 | 0.59 | |
| $40,410 | $31,953 | — | $22,250 | 0.70 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Carolina at Charlotte, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.