Public Relations, Advertising, and Applied Communication at Capital University
Bachelor's Degree
capital.eduAnalysis
Capital University's communications program graduates earn $45,235 in their first year—significantly above both the national median ($39,794) and Ohio's median ($41,677) for this field. The program ranks in the 86th percentile nationally, placing it among the top tier of communications programs. However, within Ohio's competitive landscape, it sits closer to the middle at the 60th percentile, trailing the Miami University campuses and Franklin University by several thousand dollars.
The $27,000 debt load is reasonable, creating a debt-to-earnings ratio of 0.60 that's better than most communications programs nationwide (5th percentile for debt). Graduates can realistically manage these payments on their starting salaries. The modest 2% earnings growth from year one to year four suggests this field rewards experience elsewhere rather than through dramatic salary jumps at early employers.
One important caveat: these figures come from fewer than 30 graduates, so individual outcomes could vary more than usual. Still, for families weighing communications programs in Ohio, Capital delivers competitive earnings with manageable debt. It's a solid choice if your child wants to stay in Columbus, though top performers might consider the Miami University options if higher earning potential justifies any additional cost.
Where Capital University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Capital University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Capital University | $45,235 | $46,188 | +2% |
| Miami University-Middletown | $50,700 | $65,121 | +28% |
| Miami University-Oxford | $50,700 | $65,121 | +28% |
| Miami University-Hamilton | $50,700 | $65,121 | +28% |
| Otterbein University | $37,430 | $54,544 | +46% |
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $41,788 | $45,235 | $46,188 | $27,000 | 0.60 | |
| $17,809 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $9,577 | $46,518 | $49,680 | $42,017 | 0.90 | |
| $14,081 | $42,296 | $48,266 | $22,519 | 0.53 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Capital University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 20 graduates with reported earnings and 20 graduates with debt data. Small samples may not be representative.