Public Relations, Advertising, and Applied Communication at DeSales University
Bachelor's Degree
desales.eduAnalysis
Based on comparable communications programs in Pennsylvania, DeSales graduates can expect to earn around $36,600 in their first year—below the national median of nearly $40,000 for this field. The estimated debt load of $26,500 creates a ratio of 0.72, meaning borrowers would owe roughly nine months of first-year salary. While this falls within manageable territory by conventional standards, it's worth noting that Temple and Duquesne graduates in similar programs start $3,000-$5,000 higher, potentially making those programs easier to pay off despite likely carrying similar or higher debt.
The challenge here isn't just the starting salary—it's that communications careers often require unpaid internships, freelance hustling, and living in expensive media markets to advance. A $36,600 starting point leaves little cushion for these realities, especially when monthly loan payments kick in. DeSales' smaller size (only 23% of students receive Pell grants) might offer networking advantages, but that benefit is hard to quantify against the concrete financial tradeoff.
For parents financing this degree, the key question is whether DeSales provides distinct career placement advantages that justify starting lower than peer programs. Without actual outcomes data for this specific program, you're banking on their network and internship connections making up the difference. If your student is self-driven and can secure strong internships independently, the larger programs with higher starting salaries might offer better value.
Where DeSales University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $44,800 | $36,632* | — | $26,500* | — | |
| $22,082 | $41,165* | $53,863 | $26,000* | 0.63 | |
| $47,146 | $39,651* | $49,016 | $26,000* | 0.66 | |
| $60,663 | $37,125* | — | $27,000* | 0.73 | |
| $57,400 | $36,632* | $48,622 | $27,000* | 0.74 | |
| $24,606 | $36,557* | $51,838 | $25,724* | 0.70 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At DeSales University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in PA. Actual outcomes may vary.