Median Earnings (1yr)
$36,632
30th percentile
60th percentile in Pennsylvania
Median Debt
$27,000
10% above national median

Analysis

Susquehanna's communications graduates start behind the national average but demonstrate notable upward momentum, with earnings jumping 33% to reach $48,622 by year four—substantially outpacing typical career trajectories in this field. That first-year figure of $36,632 sits at the 30th percentile nationally, but here's the interesting twist: within Pennsylvania, this same outcome ranks at the 60th percentile. The state's communications job market appears less lucrative overall, making Susquehanna's performance more competitive locally than the national comparison suggests.

The debt picture is exceptionally favorable. At $27,000, graduates carry less than typical student loans for this major, and the 0.74 debt-to-earnings ratio means they owe less than three-quarters of their first-year salary. That's manageable by any standard, particularly as their earnings climb. The moderate sample size means these figures represent real outcomes but may fluctuate year to year.

For families keeping costs in check, this program delivers regional competitiveness without crushing debt. While Temple and Duquesne graduates earn more immediately, Susquehanna's combination of reasonable borrowing and strong earnings growth creates a solid foundation. If your child plans to work in Pennsylvania's communications market—where Susquehanna sits comfortably above the state median—this represents a pragmatic choice that balances cost with career trajectory.

Where Susquehanna University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Susquehanna University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Susquehanna University$36,632$48,622+33%
University of Scranton$35,568$55,313+56%
Temple University$41,165$53,863+31%
York College of Pennsylvania$36,557$51,838+42%
Point Park University$32,495$50,769+56%

Compare to Similar Programs in Pennsylvania

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Susquehanna UniversitySelinsgrove$57,400$36,632$48,622$27,0000.74
Temple UniversityPhiladelphia$22,082$41,165$53,863$26,0000.63
Duquesne UniversityPittsburgh$47,146$39,651$49,016$26,0000.66
Drexel UniversityPhiladelphia$60,663$37,125—$27,0000.73
York College of PennsylvaniaYork$24,606$36,557$51,838$25,7240.70
University of ScrantonScranton$52,309$35,568$55,313$26,0000.73
National Median—$39,794—$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Susquehanna University, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.