Public Relations, Advertising, and Applied Communication at Susquehanna University
Bachelor's Degree
susqu.eduAnalysis
Susquehanna's communications graduates start behind the national average but demonstrate notable upward momentum, with earnings jumping 33% to reach $48,622 by year four—substantially outpacing typical career trajectories in this field. That first-year figure of $36,632 sits at the 30th percentile nationally, but here's the interesting twist: within Pennsylvania, this same outcome ranks at the 60th percentile. The state's communications job market appears less lucrative overall, making Susquehanna's performance more competitive locally than the national comparison suggests.
The debt picture is exceptionally favorable. At $27,000, graduates carry less than typical student loans for this major, and the 0.74 debt-to-earnings ratio means they owe less than three-quarters of their first-year salary. That's manageable by any standard, particularly as their earnings climb. The moderate sample size means these figures represent real outcomes but may fluctuate year to year.
For families keeping costs in check, this program delivers regional competitiveness without crushing debt. While Temple and Duquesne graduates earn more immediately, Susquehanna's combination of reasonable borrowing and strong earnings growth creates a solid foundation. If your child plans to work in Pennsylvania's communications market—where Susquehanna sits comfortably above the state median—this represents a pragmatic choice that balances cost with career trajectory.
Where Susquehanna University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Susquehanna University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Susquehanna University | $36,632 | $48,622 | +33% |
| University of Scranton | $35,568 | $55,313 | +56% |
| Temple University | $41,165 | $53,863 | +31% |
| York College of Pennsylvania | $36,557 | $51,838 | +42% |
| Point Park University | $32,495 | $50,769 | +56% |
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $57,400 | $36,632 | $48,622 | $27,000 | 0.74 | |
| $22,082 | $41,165 | $53,863 | $26,000 | 0.63 | |
| $47,146 | $39,651 | $49,016 | $26,000 | 0.66 | |
| $60,663 | $37,125 | — | $27,000 | 0.73 | |
| $24,606 | $36,557 | $51,838 | $25,724 | 0.70 | |
| $52,309 | $35,568 | $55,313 | $26,000 | 0.73 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Susquehanna University, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.