Public Relations, Advertising, and Applied Communication at University of Scranton
Bachelor's Degree
scranton.eduAnalysis
University of Scranton communications graduates start at below-average salaries but see remarkable income growth, jumping 56% to $55,313 within four yearsβwell above both national and Pennsylvania medians by that point. While first-year earnings of $35,568 trail the national average by roughly $4,200 and rank at just the 24th percentile nationally, this program appears designed for career development rather than immediate payoff. The debt load of $26,000 is manageable relative to that trajectory, resulting in a debt-to-earnings ratio of 0.73 that improves significantly as graduates gain experience.
Within Pennsylvania's competitive communications market, this program sits exactly at the state median for both earnings and debt. Temple and Duquesne lead with stronger starting salaries, but Scranton's four-year outcomes suggest graduates catch up as they establish themselves professionally. The trajectory matters here: communications careers often require building networks and experience before salaries accelerate, and this data shows Scranton graduates successfully navigate that path.
For families comfortable with modest starting salaries in exchange for strong mid-career potential, this represents a reasonable investment. The initial earnings gap requires patience and possibly financial support during those first years, but the growth pattern indicates graduates develop marketable skills that translate into competitive salaries relatively quickly.
Where University of Scranton Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Scranton graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Scranton | $35,568 | $55,313 | +56% |
| Temple University | $41,165 | $53,863 | +31% |
| York College of Pennsylvania | $36,557 | $51,838 | +42% |
| Point Park University | $32,495 | $50,769 | +56% |
| Duquesne University | $39,651 | $49,016 | +24% |
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $52,309 | $35,568 | $55,313 | $26,000 | 0.73 | |
| $22,082 | $41,165 | $53,863 | $26,000 | 0.63 | |
| $47,146 | $39,651 | $49,016 | $26,000 | 0.66 | |
| $60,663 | $37,125 | β | $27,000 | 0.73 | |
| $57,400 | $36,632 | $48,622 | $27,000 | 0.74 | |
| $24,606 | $36,557 | $51,838 | $25,724 | 0.70 | |
| National Median | β | $39,794 | β | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Scranton, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 36 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.