Median Earnings (1yr)
$35,568
24th percentile
40th percentile in Pennsylvania
Median Debt
$26,000
6% above national median

Analysis

University of Scranton communications graduates start at below-average salaries but see remarkable income growth, jumping 56% to $55,313 within four yearsβ€”well above both national and Pennsylvania medians by that point. While first-year earnings of $35,568 trail the national average by roughly $4,200 and rank at just the 24th percentile nationally, this program appears designed for career development rather than immediate payoff. The debt load of $26,000 is manageable relative to that trajectory, resulting in a debt-to-earnings ratio of 0.73 that improves significantly as graduates gain experience.

Within Pennsylvania's competitive communications market, this program sits exactly at the state median for both earnings and debt. Temple and Duquesne lead with stronger starting salaries, but Scranton's four-year outcomes suggest graduates catch up as they establish themselves professionally. The trajectory matters here: communications careers often require building networks and experience before salaries accelerate, and this data shows Scranton graduates successfully navigate that path.

For families comfortable with modest starting salaries in exchange for strong mid-career potential, this represents a reasonable investment. The initial earnings gap requires patience and possibly financial support during those first years, but the growth pattern indicates graduates develop marketable skills that translate into competitive salaries relatively quickly.

Where University of Scranton Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How University of Scranton graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Scranton$35,568$55,313+56%
Temple University$41,165$53,863+31%
York College of Pennsylvania$36,557$51,838+42%
Point Park University$32,495$50,769+56%
Duquesne University$39,651$49,016+24%

Compare to Similar Programs in Pennsylvania

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of ScrantonScranton$52,309$35,568$55,313$26,0000.73
Temple UniversityPhiladelphia$22,082$41,165$53,863$26,0000.63
Duquesne UniversityPittsburgh$47,146$39,651$49,016$26,0000.66
Drexel UniversityPhiladelphia$60,663$37,125β€”$27,0000.73
Susquehanna UniversitySelinsgrove$57,400$36,632$48,622$27,0000.74
York College of PennsylvaniaYork$24,606$36,557$51,838$25,7240.70
National Medianβ€”$39,794β€”$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Scranton, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 36 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.