Analysis
Is a business degree worth $28,227 in debt when peer programs nationally suggest first-year earnings around $45,000? For East Carolina's entrepreneurship program, the answer hinges on factors we can't fully measure from this data. The debt load here is modest—falling in the 5th percentile nationally means only 5% of similar programs leave students with less debt. That's a meaningful advantage when you're launching a business or taking an entry-level role while building something on the side.
The challenge is that comparable entrepreneurship programs produce a wide earnings spread, from around $31,000 to $63,000 in North Carolina alone. Much of this variation likely reflects whether graduates immediately pursue entrepreneurship (which often means lower initial income) or take conventional business roles first. The estimated $45,000 figure represents a middle path, but your child's actual outcome will depend heavily on their post-graduation strategy and the viability of any business venture.
The relatively low debt-to-earnings ratio of 0.62 provides breathing room that entrepreneurship often requires. Still, recognize that you're evaluating this program based on what similar programs produce elsewhere, not on ECU's specific graduate outcomes. If your child is serious about starting a business, the lower debt burden matters more than the estimated salary—but if they're pursuing this degree as general business preparation, ask the school directly about their graduates' actual employment outcomes.
Where East Carolina University Stands
Earnings vs. debt across all entrepreneurial and small business operations bachelors's programs nationally
Compare to Similar Programs in North Carolina
Entrepreneurial and Small Business Operations bachelors's programs at peer institutions in North Carolina (11 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,361 | $45,265* | — | $28,227 | — | |
| $44,536 | $62,626* | — | — | — | |
| $40,408 | $30,996* | $38,456 | $25,500 | 0.82 | |
| National Median | — | $45,265* | — | $24,125 | 0.53 |
Career Paths
Occupations commonly associated with entrepreneurial and small business operations graduates
Chief Executives
Chief Sustainability Officers
General and Operations Managers
Business Teachers, Postsecondary
Personal Service Managers, All Other
Fitness and Wellness Coordinators
Spa Managers
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
Loss Prevention Managers
Wind Energy Operations Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At East Carolina University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 67 similar programs. Actual outcomes may vary.