Median Earnings (1yr)
$24,638
5th percentile
25th percentile in Oklahoma
Median Debt
$24,571
2% below national median

Analysis

East Central University's Communication and Media Studies graduates face a sobering financial reality: earning just $24,638 one year after graduationβ€”about $7,000 less than the Oklahoma median for the program and nearly $10,000 below the national average. This places the program in the bottom 5% nationally, though within Oklahoma's communication programs it performs slightly better at the 25th percentile. The debt load of roughly $24,500 is manageable in absolute terms, but when your first-year salary barely exceeds what you borrowed, the payback timeline stretches uncomfortably long.

The comparison to other Oklahoma schools is striking. University of Oklahoma graduates in this field earn nearly double ($45,009), while even Oklahoma Christian's program yields 16% higher starting salaries. Given that ECU serves a substantial population of Pell-eligible students (40%), these lower earnings particularly impact families who can least afford prolonged debt repayment.

For families considering this program, the question is whether there's a clear path to higher earnings in years two and beyond, or if these communication roles simply don't pay well in Ada's regional job market. At a 1:1 debt-to-earnings ratio with a sub-$25,000 starting salary, your graduate will need significant income growth or family financial support to make the math work. If communication is the goal, the data suggests looking at OU, Oral Roberts, or Northeastern State for substantially better returns.

Where East Central University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How East Central University graduates compare to all programs nationally

Compare to Similar Programs in Oklahoma

Communication and Media Studies bachelors's programs at peer institutions in Oklahoma (13 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
East Central UniversityAda$8,032$24,638β€”$24,5711.00
University of Oklahoma-Norman CampusNorman$9,595$45,009$49,558$25,0000.56
Oral Roberts UniversityTulsa$34,100$39,206$41,127$27,0000.69
Northeastern State UniversityTahlequah$7,513$34,703β€”β€”β€”
Oklahoma Christian UniversityEdmond$25,900$28,582β€”β€”β€”
University of TulsaTulsa$48,602$27,612β€”β€”β€”
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At East Central University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 35 graduates with reported earnings and 31 graduates with debt data. Small samples may not be representative.