Analysis
East Central University's Communication and Media Studies graduates face a sobering financial reality: earning just $24,638 one year after graduationβabout $7,000 less than the Oklahoma median for the program and nearly $10,000 below the national average. This places the program in the bottom 5% nationally, though within Oklahoma's communication programs it performs slightly better at the 25th percentile. The debt load of roughly $24,500 is manageable in absolute terms, but when your first-year salary barely exceeds what you borrowed, the payback timeline stretches uncomfortably long.
The comparison to other Oklahoma schools is striking. University of Oklahoma graduates in this field earn nearly double ($45,009), while even Oklahoma Christian's program yields 16% higher starting salaries. Given that ECU serves a substantial population of Pell-eligible students (40%), these lower earnings particularly impact families who can least afford prolonged debt repayment.
For families considering this program, the question is whether there's a clear path to higher earnings in years two and beyond, or if these communication roles simply don't pay well in Ada's regional job market. At a 1:1 debt-to-earnings ratio with a sub-$25,000 starting salary, your graduate will need significant income growth or family financial support to make the math work. If communication is the goal, the data suggests looking at OU, Oral Roberts, or Northeastern State for substantially better returns.
Where East Central University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How East Central University graduates compare to all programs nationally
Compare to Similar Programs in Oklahoma
Communication and Media Studies bachelors's programs at peer institutions in Oklahoma (13 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,032 | $24,638 | β | $24,571 | 1.00 | |
| $9,595 | $45,009 | $49,558 | $25,000 | 0.56 | |
| $34,100 | $39,206 | $41,127 | $27,000 | 0.69 | |
| $7,513 | $34,703 | β | β | β | |
| $25,900 | $28,582 | β | β | β | |
| $48,602 | $27,612 | β | β | β | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At East Central University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 35 graduates with reported earnings and 31 graduates with debt data. Small samples may not be representative.