Analysis
University of Oklahoma's Communication and Media Studies program punches well above its weight class. Starting at $45,009, graduates earn 29% more than the typical communications major nationally and 42% more than the Oklahoma state median. Within Oklahoma, this program leads the pack by a significant marginβOU grads earn about $5,800 more annually than their counterparts at Oral Roberts, the next-closest competitor. That's a meaningful advantage for a degree from an accessible public institution where three-quarters of applicants gain admission.
The debt picture is straightforward: $25,000 sits right at the national median for this field, translating to a manageable debt-to-earnings ratio of 0.56. Earnings climb to nearly $50,000 by year four, providing solid trajectory even if the growth isn't explosive. For context, many communications programs struggle to break $35,000 in starting salaries, making OU's performance particularly noteworthy.
For Oklahoma families weighing in-state options, this is a clear frontrunner in the communications space. The combination of strong starting pay, reasonable debt, and OU's established alumni network in regional media markets creates a foundation that most competing programs simply don't match. The moderate sample size suggests consistent outcomes rather than a few outliers driving the numbers.
Where University of Oklahoma-Norman Campus Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Oklahoma-Norman Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Oklahoma-Norman Campus | $45,009 | $49,558 | +10% |
| Cornell University | $62,182 | $80,616 | +30% |
| University of Pennsylvania | $53,022 | $77,464 | +46% |
| Northwestern University | $52,210 | $77,066 | +48% |
| Oral Roberts University | $39,206 | $41,127 | +5% |
Compare to Similar Programs in Oklahoma
Communication and Media Studies bachelors's programs at peer institutions in Oklahoma (13 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,595 | $45,009 | $49,558 | $25,000 | 0.56 | |
| $34,100 | $39,206 | $41,127 | $27,000 | 0.69 | |
| $7,513 | $34,703 | β | β | β | |
| $25,900 | $28,582 | β | β | β | |
| $48,602 | $27,612 | β | β | β | |
| $8,032 | $24,638 | β | $24,571 | 1.00 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Oklahoma-Norman Campus, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 77 graduates with reported earnings and 75 graduates with debt data. Small samples may not be representative.