Public Relations, Advertising, and Applied Communication at Elizabethtown College
Bachelor's Degree
etown.eduAnalysis
A projected debt load of $26,500 against first-year earnings around $36,600 creates a manageable but not impressive financial picture for this communications degree. Based on comparable programs across Pennsylvania, graduates would face a debt-to-earnings ratio of 0.72—below the critical 1.0 threshold but still requiring careful budgeting in those early career years when entry-level PR and advertising salaries are notoriously modest.
The real challenge here is that these estimates, drawn from peer programs in Pennsylvania, place Elizabethtown squarely in the middle of the state's communications market. Temple grads reportedly earn $41,000 in their first year while carrying similar debt, giving them considerably more breathing room. Even programs at comparably-sized schools like Susquehanna and York show similar outcomes, suggesting Elizabethtown isn't offering a clear advantage despite its higher sticker price as a private liberal arts college.
For families considering this program, the key question is whether the college's other attributes—small classes, campus culture, career services—justify paying private school rates for middle-of-the-pack outcomes in a competitive field. The financial projections suggest your child would likely manage the debt, but they'd need to be strategic about internships and networking since the earnings gap between average and top-performing communications grads can be substantial. If your student has admission options at Temple or similar programs with stronger reported outcomes, those deserve serious consideration.
Where Elizabethtown College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $36,842 | $36,632* | — | $26,500* | — | |
| $22,082 | $41,165* | $53,863 | $26,000* | 0.63 | |
| $47,146 | $39,651* | $49,016 | $26,000* | 0.66 | |
| $60,663 | $37,125* | — | $27,000* | 0.73 | |
| $57,400 | $36,632* | $48,622 | $27,000* | 0.74 | |
| $24,606 | $36,557* | $51,838 | $25,724* | 0.70 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Elizabethtown College, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in PA. Actual outcomes may vary.