Public Relations, Advertising, and Applied Communication at Geneva College
Bachelor's Degree
geneva.eduAnalysis
A communications bachelor's degree from Geneva College appears positioned near the middle of Pennsylvania's competitive landscape, with peer programs suggesting first-year earnings around $36,600—right at the state median but trailing the national figure by roughly $3,000. What complicates the picture is the estimated $26,500 in debt, which sits above both state and national medians for this field. That puts the debt-to-earnings ratio at 0.72, meaning graduates could be carrying debt equal to nearly nine months of their first-year salary.
Similar programs in Pennsylvania show a wide spread in outcomes. Temple and Duquesne graduates earn $4,000-5,000 more in their first year, while other comparable programs cluster tightly around Geneva's projected range. In a field where entry-level opportunities often lean toward agency work or corporate communications roles with modest starting pay, that extra debt matters. Monthly loan payments on $26,500 could claim a meaningful chunk of a $36,600 salary, especially in a graduate's first years while they're building experience and industry connections.
For families weighing this investment, the question is whether Geneva's specific program strengths—perhaps smaller class sizes, faculty mentorship, or regional employer relationships—justify the slightly elevated debt load when larger Pennsylvania universities are producing graduates who earn more right out of the gate. The numbers suggest this program is viable but not particularly advantageous compared to state alternatives.
Where Geneva College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,610 | $36,632* | — | $26,500* | — | |
| $22,082 | $41,165* | $53,863 | $26,000* | 0.63 | |
| $47,146 | $39,651* | $49,016 | $26,000* | 0.66 | |
| $60,663 | $37,125* | — | $27,000* | 0.73 | |
| $57,400 | $36,632* | $48,622 | $27,000* | 0.74 | |
| $24,606 | $36,557* | $51,838 | $25,724* | 0.70 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Geneva College, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in PA. Actual outcomes may vary.