Analysis
Georgia State's Communication and Media Studies program reveals a pattern that anxious parents need to understand: $28,000 in starting salary represents just the 14th percentile nationally and 25th in Georgia—meaning roughly three-quarters of similar programs produce better initial outcomes. That first-year figure trails the state median by $6,500 and falls well behind Georgia peers like Kennesaw State ($43,420) and UGA ($44,283). The debt load of $27,854, while below national averages, still equals an entire year's starting salary.
The headline here is really about trajectory: earnings nearly double to $51,612 by year four, suggesting graduates who weather those challenging first years eventually find their footing. This isn't uncommon in media careers where entry-level positions often pay poorly but experience opens better opportunities. Still, that initial earning period matters significantly when loan payments begin six months after graduation. Georgia State serves many Pell-eligible students (50%), and that $28,000 starting figure means tight budgets during crucial years for building financial stability.
For families comparing options, understand that this program costs roughly the same as higher-performing alternatives within Georgia's public university system. Unless your student has compelling reasons to attend Georgia State specifically—location in Atlanta's media market, particular faculty connections, or significantly lower total costs—programs at UGA or Kennesaw State offer stronger early-career positioning for similar investment.
Where Georgia State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Georgia State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Georgia State University | $27,917 | $51,612 | +85% |
| Mercer University | $35,712 | $55,962 | +57% |
| University of Georgia | $44,283 | $51,314 | +16% |
| Kennesaw State University | $43,420 | $47,346 | +9% |
| DeVry University-Georgia | $47,622 | $47,238 | -1% |
Compare to Similar Programs in Georgia
Communication and Media Studies bachelors's programs at peer institutions in Georgia (26 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,478 | $27,917 | $51,612 | $27,854 | 1.00 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $11,180 | $44,283 | $51,314 | $22,500 | 0.51 | |
| $5,786 | $43,420 | $47,346 | $30,022 | 0.69 | |
| $5,009 | $38,237 | $38,044 | $19,000 | 0.50 | |
| $60,774 | $37,237 | — | $21,000 | 0.56 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Georgia State University, approximately 50% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 85 graduates with reported earnings and 102 graduates with debt data. Small samples may not be representative.