Analysis
Grand Canyon University's Communication and Media Studies program lands squarely in the middle of the pack nationally but falls short of Arizona's stronger state benchmarks. While first-year earnings of $38,507 beat the national median by 10%, they lag Arizona's median by over $4,000—placing this program in just the 40th percentile statewide. That gap matters if your student plans to stay in Arizona after graduation, where programs at ASU, U of A, and even Northern Arizona deliver notably higher returns.
The debt picture looks reasonable at $27,000—slightly above national averages but manageable given first-year earnings. The concerning trend, however, is the earnings trajectory: graduates actually see their income slip by 4% between years one and four, dropping to $36,765. This backward movement is unusual and could signal that graduates are struggling to advance beyond entry-level media positions or are cycling through unstable early-career jobs.
For parents weighing this investment, the numbers suggest Grand Canyon delivers an acceptable outcome if measured against the national landscape of communication programs, but represents middle-tier value within Arizona. If your student has admission options at ASU or U of A—which both deliver roughly $44,000 in earnings—those alternatives offer stronger financial positioning for only modestly higher debt loads. This program works as a backup plan, but shouldn't be the first choice for Arizona families with better in-state options available.
Where Grand Canyon University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Grand Canyon University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Grand Canyon University | $38,507 | $36,765 | -5% |
| University of Arizona | $42,993 | $63,294 | +47% |
| Arizona State University Digital Immersion | $44,571 | $52,664 | +18% |
| Arizona State University Campus Immersion | $44,571 | $52,664 | +18% |
| University of Phoenix-Arizona | $47,919 | $49,715 | +4% |
Compare to Similar Programs in Arizona
Communication and Media Studies bachelors's programs at peer institutions in Arizona (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $17,450 | $38,507 | $36,765 | $27,000 | 0.70 | |
| $9,552 | $47,919 | $49,715 | $45,000 | 0.94 | |
| — | $44,571 | $52,664 | $22,500 | 0.50 | |
| $12,051 | $44,571 | $52,664 | $22,500 | 0.50 | |
| $13,626 | $42,993 | $63,294 | $19,750 | 0.46 | |
| $12,652 | $41,491 | $40,253 | $19,375 | 0.47 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Grand Canyon University, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 204 graduates with reported earnings and 270 graduates with debt data. Small samples may not be representative.