Analysis
Northern Arizona University's Communication and Media Studies program sits in an interesting middle ground: it significantly outperforms most programs nationally (84th percentile) while lagging behind Arizona's stronger-than-average media market. At $41,491 in first-year earnings, graduates earn nearly $6,500 more than the national median, yet trail the state median by about $1,500. For context, Arizona State and University of Arizona graduates start around $44,500βnot a dramatic difference, but enough to notice over a career.
The real advantage here is cost. With $19,375 in median debtβwell below both national and state mediansβNAU offers one of the most affordable paths into the field. The debt-to-earnings ratio of 0.47 means graduates typically carry less than half their first-year salary in loans, a manageable burden that provides flexibility early in careers that often require geographic mobility or unpaid internships. The earnings flatline over four years is common in communications, where advancement often depends on networking and lateral moves rather than predictable raises.
For Arizona families, this comes down to priorities: pay less upfront at NAU and accept slightly lower starting earnings, or aim for ASU/UofA's modest earnings premium at higher cost. Given that communications careers are often built through experience rather than credential prestige, starting with minimal debt could prove the smarter long-term play.
Where Northern Arizona University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Northern Arizona University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Northern Arizona University | $41,491 | $40,253 | -3% |
| University of Arizona | $42,993 | $63,294 | +47% |
| Arizona State University Digital Immersion | $44,571 | $52,664 | +18% |
| Arizona State University Campus Immersion | $44,571 | $52,664 | +18% |
| University of Phoenix-Arizona | $47,919 | $49,715 | +4% |
Compare to Similar Programs in Arizona
Communication and Media Studies bachelors's programs at peer institutions in Arizona (8 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,652 | $41,491 | $40,253 | $19,375 | 0.47 | |
| $9,552 | $47,919 | $49,715 | $45,000 | 0.94 | |
| β | $44,571 | $52,664 | $22,500 | 0.50 | |
| $12,051 | $44,571 | $52,664 | $22,500 | 0.50 | |
| $13,626 | $42,993 | $63,294 | $19,750 | 0.46 | |
| $17,450 | $38,507 | $36,765 | $27,000 | 0.70 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northern Arizona University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 72 graduates with reported earnings and 78 graduates with debt data. Small samples may not be representative.