Analysis
The small sample size here (under 30 graduates) makes definitive judgments difficult, but the earnings trajectory is troubling enough to warrant serious concern. Starting at $26,090βroughly $6,000 below North Carolina's median for communications programs and $9,000 below the national medianβputs this program in the bottom quarter statewide and bottom 5% nationally. Even with 10% earnings growth, graduates are barely reaching $28,625 after four years, still trailing what peers from other NC programs earn right out of the gate.
The $31,000 debt load makes this picture worse. While not catastrophic by national standards, it represents more than a full year's starting salary. Compare this to UNC-Chapel Hill graduates earning $43,348 or NC State graduates at $39,889βthose students are better positioned to manage similar debt burdens. Johnson C. Smith serves a predominantly Pell-eligible population (68%), students who typically can't afford extended periods of financial struggle, yet this program launches them into exactly that scenario.
For a family weighing this investment, the question is whether the HBCU experience and Charlotte location offset starting $6,000-$12,000 behind peers at other NC public universities. Unless your child has specific networking or community connections that would boost their prospects beyond what these numbers suggest, communications programs at NC's public universities offer clearer pathways to financial stability. The limited sample means outcomes could vary more than usual, but right now the data argues for exploring alternatives.
Where Johnson C Smith University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Johnson C Smith University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Johnson C Smith University | $26,090 | $28,625 | +10% |
| Wake Forest University | $42,055 | $60,234 | +43% |
| Elon University | $48,637 | $60,125 | +24% |
| University of North Carolina at Chapel Hill | $43,348 | $59,487 | +37% |
| East Carolina University | $37,813 | $48,249 | +28% |
Compare to Similar Programs in North Carolina
Communication and Media Studies bachelors's programs at peer institutions in North Carolina (40 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $20,480 | $26,090 | $28,625 | $31,000 | 1.19 | |
| $44,536 | $48,637 | $60,125 | $23,250 | 0.48 | |
| $8,989 | $43,348 | $59,487 | $15,500 | 0.36 | |
| $64,758 | $42,055 | $60,234 | $22,250 | 0.53 | |
| $8,895 | $39,889 | $47,004 | $22,324 | 0.56 | |
| $7,541 | $38,331 | $40,125 | $21,500 | 0.56 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Johnson C Smith University, approximately 68% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.