Communication and Media Studies at Johnson C Smith University
Bachelor's Degree
Analysis
The small sample size here (under 30 graduates) makes definitive judgments difficult, but the earnings trajectory is troubling enough to warrant serious concern. Starting at $26,090—roughly $6,000 below North Carolina's median for communications programs and $9,000 below the national median—puts this program in the bottom quarter statewide and bottom 5% nationally. Even with 10% earnings growth, graduates are barely reaching $28,625 after four years, still trailing what peers from other NC programs earn right out of the gate.
The $31,000 debt load makes this picture worse. While not catastrophic by national standards, it represents more than a full year's starting salary. Compare this to UNC-Chapel Hill graduates earning $43,348 or NC State graduates at $39,889—those students are better positioned to manage similar debt burdens. Johnson C. Smith serves a predominantly Pell-eligible population (68%), students who typically can't afford extended periods of financial struggle, yet this program launches them into exactly that scenario.
For a family weighing this investment, the question is whether the HBCU experience and Charlotte location offset starting $6,000-$12,000 behind peers at other NC public universities. Unless your child has specific networking or community connections that would boost their prospects beyond what these numbers suggest, communications programs at NC's public universities offer clearer pathways to financial stability. The limited sample means outcomes could vary more than usual, but right now the data argues for exploring alternatives.
Where Johnson C Smith University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Johnson C Smith University graduates compare to all programs nationally
Johnson C Smith University graduates earn $26k, placing them in the 5th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in North Carolina
Communication and Media Studies bachelors's programs at peer institutions in North Carolina (40 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Johnson C Smith University | $26,090 | $28,625 | $31,000 | 1.19 |
| Elon University | $48,637 | $60,125 | $23,250 | 0.48 |
| University of North Carolina at Chapel Hill | $43,348 | $59,487 | $15,500 | 0.36 |
| Wake Forest University | $42,055 | $60,234 | $22,250 | 0.53 |
| North Carolina State University at Raleigh | $39,889 | $47,004 | $22,324 | 0.56 |
| Appalachian State University | $38,331 | $40,125 | $21,500 | 0.56 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in North Carolina
Compare tuition, earnings, and debt across North Carolina schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Elon University Elon | $44,536 | $48,637 | $23,250 |
| University of North Carolina at Chapel Hill Chapel Hill | $8,989 | $43,348 | $15,500 |
| Wake Forest University Winston-Salem | $64,758 | $42,055 | $22,250 |
| North Carolina State University at Raleigh Raleigh | $8,895 | $39,889 | $22,324 |
| Appalachian State University Boone | $7,541 | $38,331 | $21,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Johnson C Smith University, approximately 68% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.