Median Earnings (1yr)
$26,090
5th percentile
25th percentile in North Carolina
Median Debt
$31,000
24% above national median

Analysis

The small sample size here (under 30 graduates) makes definitive judgments difficult, but the earnings trajectory is troubling enough to warrant serious concern. Starting at $26,090β€”roughly $6,000 below North Carolina's median for communications programs and $9,000 below the national medianβ€”puts this program in the bottom quarter statewide and bottom 5% nationally. Even with 10% earnings growth, graduates are barely reaching $28,625 after four years, still trailing what peers from other NC programs earn right out of the gate.

The $31,000 debt load makes this picture worse. While not catastrophic by national standards, it represents more than a full year's starting salary. Compare this to UNC-Chapel Hill graduates earning $43,348 or NC State graduates at $39,889β€”those students are better positioned to manage similar debt burdens. Johnson C. Smith serves a predominantly Pell-eligible population (68%), students who typically can't afford extended periods of financial struggle, yet this program launches them into exactly that scenario.

For a family weighing this investment, the question is whether the HBCU experience and Charlotte location offset starting $6,000-$12,000 behind peers at other NC public universities. Unless your child has specific networking or community connections that would boost their prospects beyond what these numbers suggest, communications programs at NC's public universities offer clearer pathways to financial stability. The limited sample means outcomes could vary more than usual, but right now the data argues for exploring alternatives.

Where Johnson C Smith University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Johnson C Smith University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Johnson C Smith University$26,090$28,625+10%
Wake Forest University$42,055$60,234+43%
Elon University$48,637$60,125+24%
University of North Carolina at Chapel Hill$43,348$59,487+37%
East Carolina University$37,813$48,249+28%

Compare to Similar Programs in North Carolina

Communication and Media Studies bachelors's programs at peer institutions in North Carolina (40 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Johnson C Smith UniversityCharlotte$20,480$26,090$28,625$31,0001.19
Elon UniversityElon$44,536$48,637$60,125$23,2500.48
University of North Carolina at Chapel HillChapel Hill$8,989$43,348$59,487$15,5000.36
Wake Forest UniversityWinston-Salem$64,758$42,055$60,234$22,2500.53
North Carolina State University at RaleighRaleigh$8,895$39,889$47,004$22,3240.56
Appalachian State UniversityBoone$7,541$38,331$40,125$21,5000.56
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Johnson C Smith University, approximately 68% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.