Public Relations, Advertising, and Applied Communication at Juniata College
Bachelor's Degree
juniata.eduAnalysis
Based on peer programs across Pennsylvania, communications majors at private colleges like Juniata typically start around $36,600—roughly $3,000 below the national median for this field—with estimated debt of $26,500. That debt load translates to monthly payments of about $295 over ten years, consuming roughly 10% of gross first-year income. While not alarming, this debt-to-earnings ratio of 0.72 sits at the higher end of manageable, especially given that communications graduates often face multiple years of entry-level salaries before seeing significant income growth.
Pennsylvania's communications job market appears less lucrative than the national picture, with similar programs statewide clustering in the mid-$30,000s. Temple and Duquesne lead at around $40,000, suggesting metropolitan Philadelphia and Pittsburgh offer better launching points for careers in PR and advertising. Juniata's rural Huntingdon location may limit internship access and entry-level opportunities compared to urban campuses, though the college's 72% admission rate and solid SAT averages suggest a reasonably selective environment.
The practical question: can your graduate service this debt on a communications salary while building a career? The numbers suggest yes, but with little cushion for financial setbacks. If your child is serious about PR or advertising and willing to relocate for opportunities after graduation, this could work. If they're uncertain about the field or prefer staying local, the combination of estimated modest earnings and real debt warrants careful consideration of less expensive alternatives.
Where Juniata College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $56,402 | $36,632* | — | $26,500* | — | |
| $22,082 | $41,165* | $53,863 | $26,000* | 0.63 | |
| $47,146 | $39,651* | $49,016 | $26,000* | 0.66 | |
| $60,663 | $37,125* | — | $27,000* | 0.73 | |
| $57,400 | $36,632* | $48,622 | $27,000* | 0.74 | |
| $24,606 | $36,557* | $51,838 | $25,724* | 0.70 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Juniata College, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in PA. Actual outcomes may vary.