Public Relations, Advertising, and Applied Communication at Keene State College
Bachelor's Degree
keene.eduAnalysis
In New Hampshire's small communications market, peer programs suggest first-year earnings around $46,500—significantly higher than the national baseline Keene State appears to track. With estimated debt of $23,342, this program sits below both state and national medians for borrowing, which offers some financial breathing room. The 0.59 debt-to-earnings ratio is manageable, but that calculus depends on whether graduates actually achieve New Hampshire's higher earning potential or settle closer to national figures.
The challenge here is that communications programs vary wildly in their career preparation and alumni networks, factors that dramatically affect job placement and starting salaries. Southern New Hampshire University's $46,500 outcome suggests what's possible in the state market, but Keene State's smaller size and 89% admission rate may translate to different industry connections and employer recognition. Communications degrees live and die by internship quality and mentorship access—the actual value proposition depends entirely on resources this data can't capture.
Given the estimation uncertainty and the $6,700 gap between state and national earnings benchmarks, families should scrutinize Keene State's specific career placement rates and typical employer partnerships. If the program consistently places graduates with New Hampshire agencies or Boston-area firms, the debt load is reasonable. If outcomes skew closer to the national $40,000 baseline, you're looking at a longer payback period in a notoriously competitive field.
Where Keene State College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in New Hampshire
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New Hampshire (4 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $14,710 | $39,794* | — | $23,342* | — | |
| $16,450 | $46,520* | $51,272 | $27,799* | 0.60 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Keene State College, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.