Analysis
Kent State's Communication and Media Studies program lands squarely in the middle of the pack—matching Ohio's median earnings exactly and sitting just above the national average. With first-year graduates earning $35,804 and climbing to $44,278 by year four, these numbers reflect what communication majors typically face: modest starting salaries that require patience to build.
The debt picture offers some relief. At $26,000, borrowing sits slightly above state and national medians but remains manageable given the earnings trajectory. The 0.73 debt-to-earnings ratio means graduates owe less than they'll earn in their first year—not great, but workable for those willing to live lean early in their careers. The 24% earnings growth over four years suggests job-hopping and skill-building can pay off, though you're still looking at mid-$40s even after establishing yourself.
For Ohio families, this program delivers exactly what the state's communication degree market offers—no premium for Kent State's brand, but no penalty either. If your child can get into Ohio State or Dayton (where grads earn $6,000-7,000 more annually), those options merit serious consideration. But if Kent State's accessibility and location fit your family's needs, you're getting standard outcomes at a standard price. Just make sure your student understands they'll need to hustle for internships and connections, because the degree alone won't command premium wages.
Where Kent State University at Kent Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Kent State University at Kent graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Kent State University at Kent | $35,804 | $44,278 | +24% |
| University of Dayton | $42,629 | $60,466 | +42% |
| John Carroll University | $41,072 | $55,079 | +34% |
| Ohio State University-Main Campus | $41,232 | $54,473 | +32% |
| Denison University | $47,396 | $52,234 | +10% |
Compare to Similar Programs in Ohio
Communication and Media Studies bachelors's programs at peer institutions in Ohio (54 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,846 | $35,804 | $44,278 | $26,000 | 0.73 | |
| $64,000 | $47,396 | $52,234 | $25,187 | 0.53 | |
| $47,600 | $42,629 | $60,466 | $25,375 | 0.60 | |
| $12,859 | $41,232 | $54,473 | $23,500 | 0.57 | |
| $13,570 | $41,138 | $46,535 | $23,816 | 0.58 | |
| $49,100 | $41,072 | $55,079 | $27,000 | 0.66 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kent State University at Kent, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 291 graduates with reported earnings and 321 graduates with debt data. Small samples may not be representative.