Communication and Media Studies at Kent State University at Salem
Bachelor's Degree
kent.edu/columbianaAnalysis
Kent State Salem's Communication and Media Studies program performs right in the middle of the pack—which tells you something important about the field itself. At $35,804 starting out, graduates earn exactly what the state median delivers, and just slightly above the national benchmark. The $26,000 in debt is manageable, with a 0.73 debt-to-earnings ratio that's better than many communications programs. With 31% of students receiving Pell grants, this program serves a more economically diverse population than many Ohio options.
The 24% earnings bump over four years suggests graduates gain traction in the job market, reaching $44,278 by year four. That's solid growth, though still well behind what graduates from Ohio's elite programs earn right out of the gate. The robust sample size (100+ graduates) means these numbers reflect consistent outcomes, not statistical noise.
For parents evaluating this against pricier Ohio alternatives, the value proposition is straightforward: you're getting median outcomes at a regional campus price point. If your child is set on communications and wants to stay close to home in northeastern Ohio, this delivers predictable results without excessive debt. Just understand that "communications major" anywhere—even at schools like Denison—means starting salaries in the $35,000-$47,000 range, so career planning and networking matter as much as where the degree comes from.
Where Kent State University at Salem Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Kent State University at Salem graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Kent State University at Salem | $35,804 | $44,278 | +24% |
| University of Dayton | $42,629 | $60,466 | +42% |
| John Carroll University | $41,072 | $55,079 | +34% |
| Ohio State University-Main Campus | $41,232 | $54,473 | +32% |
| Denison University | $47,396 | $52,234 | +10% |
Compare to Similar Programs in Ohio
Communication and Media Studies bachelors's programs at peer institutions in Ohio (54 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,272 | $35,804 | $44,278 | $26,000 | 0.73 | |
| $64,000 | $47,396 | $52,234 | $25,187 | 0.53 | |
| $47,600 | $42,629 | $60,466 | $25,375 | 0.60 | |
| $12,859 | $41,232 | $54,473 | $23,500 | 0.57 | |
| $13,570 | $41,138 | $46,535 | $23,816 | 0.58 | |
| $49,100 | $41,072 | $55,079 | $27,000 | 0.66 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kent State University at Salem, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 291 graduates with reported earnings and 321 graduates with debt data. Small samples may not be representative.