Public Relations, Advertising, and Applied Communication at Lehigh University
Bachelor's Degree
lehigh.eduAnalysis
A selective private institution like Lehigh—with a 29% admission rate and average SAT of 1432—typically commands premium outcomes, yet comparable communications programs in Pennsylvania suggest first-year earnings around $36,600. That's actually below both the national median for this field ($39,800) and what graduates from Temple and Duquesne are earning. The estimated $26,500 in debt yields a manageable 0.72 debt-to-earnings ratio, but the combination of Lehigh's selectivity and likely higher total cost of attendance raises questions about relative value when peer programs in the state are producing similar starting salaries.
The competitive landscape matters here. Programs at less selective Pennsylvania schools are generating comparable estimated outcomes—Susquehanna and York College graduates start around the same $36,600 figure. If these estimates hold for Lehigh, families are essentially paying private university tuition for entry-level earnings that match far less expensive alternatives. The debt figure itself isn't alarming, but it may not capture the full financial picture for families not receiving significant need-based aid, particularly given that only 18% of Lehigh students receive Pell grants.
Before committing to Lehigh for communications, get concrete placement data directly from the department—where recent graduates actually landed jobs and at what salaries. The small cohort size that triggered data suppression means outcomes could vary significantly from these state-wide estimates, for better or worse. If the school can't provide compelling evidence of premium career outcomes, this program's value proposition becomes harder to justify.
Where Lehigh University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $62,180 | $36,632* | — | $26,500* | — | |
| $22,082 | $41,165* | $53,863 | $26,000* | 0.63 | |
| $47,146 | $39,651* | $49,016 | $26,000* | 0.66 | |
| $60,663 | $37,125* | — | $27,000* | 0.73 | |
| $57,400 | $36,632* | $48,622 | $27,000* | 0.74 | |
| $24,606 | $36,557* | $51,838 | $25,724* | 0.70 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lehigh University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in PA. Actual outcomes may vary.