Public Relations, Advertising, and Applied Communication at Marquette University
Bachelor's Degree
marquette.eduAnalysis
Marquette's communications program starts modestly but finishes strong—graduates earn $40,583 in year one, slightly below Wisconsin's state median of $43,311, but see exceptional 40% earnings growth to reach $56,772 by year four. That trajectory matters more than the initial placement, especially when paired with a debt load of $25,000 that's nearly identical to both state and national averages. The 0.62 debt-to-earnings ratio is manageable, though that 40th percentile ranking among Wisconsin programs suggests this isn't the state's strongest option for communications graduates seeking immediate earning power.
The real question is whether that earnings acceleration justifies attending Marquette over alternatives. While the program performs above the national median, it trails UW-Oshkosh graduates by about $5,500 in first-year earnings—a gap that matters for in-state students paying significantly less at a public institution. Marquette's value case rests on that mid-career momentum and the broader network advantages of a private university in Milwaukee's media market.
For families comfortable with the debt and patient about early-career earnings, this program delivers reasonable outcomes. But if your student needs higher immediate income to manage loans or is cost-sensitive about private tuition, Wisconsin's public options may offer better value despite Marquette's strong four-year earnings.
Where Marquette University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Marquette University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Marquette University | $40,583 | $56,772 | +40% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| University of Southern California | $50,041 | $70,999 | +42% |
Compare to Similar Programs in Wisconsin
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Wisconsin (9 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $48,700 | $40,583 | $56,772 | $25,000 | 0.62 | |
| $8,212 | $46,039 | — | $24,000 | 0.52 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Marquette University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 133 graduates with reported earnings and 135 graduates with debt data. Small samples may not be representative.