Public Relations, Advertising, and Applied Communication at University of Wisconsin-Oshkosh
Bachelor's Degree
Analysis
UW-Oshkosh graduates from this program earn significantly more than communications majors nationally—$6,000 above the typical graduate and well above the 75th percentile benchmark of $42,358. That's impressive performance for a program at an accessible public university with an 87% admission rate. The $24,000 debt load is reasonable, creating a 0.52 debt-to-earnings ratio that means graduates owe roughly six months of their first-year salary. This is manageable territory for a communications degree, which often carries concerns about return on investment.
The Wisconsin context adds nuance. While this program outperforms most schools nationally, it sits at the 60th percentile among Wisconsin's nine programs offering this degree, and trails the state median of $43,311. Still, graduates here actually out-earn those from Marquette University ($40,583), demonstrating that UW-Oshkosh delivers competitive outcomes without private school tuition. The relatively low Pell grant percentage (16%) suggests the student body skews more affluent, which may influence post-graduation outcomes.
For parents evaluating whether this program justifies the investment, the fundamentals are solid: graduates enter the workforce with debt they can reasonably manage and earnings that beat national expectations. The tradeoff is that other Wisconsin schools place slightly higher, though you'll likely pay significantly more to attend them.
Where University of Wisconsin-Oshkosh Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Wisconsin-Oshkosh graduates compare to all programs nationally
University of Wisconsin-Oshkosh graduates earn $46k, placing them in the 89th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Compare to Similar Programs in Wisconsin
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Wisconsin (9 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Wisconsin-Oshkosh | $46,039 | — | $24,000 | 0.52 |
| Marquette University | $40,583 | $56,772 | $25,000 | 0.62 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Wisconsin
Compare tuition, earnings, and debt across Wisconsin schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Marquette University Milwaukee | $48,700 | $40,583 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Oshkosh, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.