Communication and Media Studies at McDaniel College
Bachelor's Degree
Analysis
McDaniel's Communication and Media Studies program stumbles out of the gate but catches up impressively. That $32,402 first-year salary trails both the Maryland median ($36,880) and national average by roughly $2,500-4,500—putting graduates in the bottom 40% statewide. However, by year four, earnings jump 58% to $51,022, surpassing Maryland's top programs like Loyola and Mount St. Mary's and landing well ahead of the state median.
The $25,000 debt load is manageable, resulting in a 0.77 debt-to-earnings ratio that's reasonable even with the slow start. The real question is what drives that delayed earnings growth. It could reflect the program's career preparation approach, the types of industries graduates enter, or simply that Maryland communication careers reward experience more than credentials. Given McDaniel's 84% admission rate and substantial Pell grant population, the four-year outcome actually looks quite strong.
If your child can weather the initial earning years—perhaps through family support or careful budgeting—this program delivers solid mid-career prospects at a reasonable debt cost. Just understand they'll likely be earning less than peers from UMD or Towson initially, even if they eventually catch up.
Where McDaniel College Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How McDaniel College graduates compare to all programs nationally
McDaniel College graduates earn $32k, placing them in the 35th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Maryland
Communication and Media Studies bachelors's programs at peer institutions in Maryland (16 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| McDaniel College | $32,402 | $51,022 | $25,000 | 0.77 |
| University of Maryland Global Campus | $53,513 | $56,684 | $27,971 | 0.52 |
| University of Maryland-College Park | $43,696 | $63,691 | $20,000 | 0.46 |
| Towson University | $42,657 | $56,404 | $20,309 | 0.48 |
| Loyola University Maryland | $42,640 | $62,264 | $27,000 | 0.63 |
| Mount St. Mary's University | $39,055 | $50,789 | $26,312 | 0.67 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Maryland
Compare tuition, earnings, and debt across Maryland schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Maryland Global Campus Adelphi | $7,992 | $53,513 | $27,971 |
| University of Maryland-College Park College Park | $11,505 | $43,696 | $20,000 |
| Towson University Towson | $11,306 | $42,657 | $20,309 |
| Loyola University Maryland Baltimore | $55,480 | $42,640 | $27,000 |
| Mount St. Mary's University Emmitsburg | $47,240 | $39,055 | $26,312 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At McDaniel College, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 31 graduates with reported earnings and 36 graduates with debt data. Small samples may not be representative.