Public Relations, Advertising, and Applied Communication at Northeastern University
Bachelor's Degree
northeastern.eduAnalysis
Based on comparable communications programs in Massachusetts, Northeastern's graduates likely earn around $46,000 in their first year—solid for the field nationally, but middling within the state. The $27,000 estimated debt load creates a manageable 0.58 ratio, meaning about seven months of first-year salary would cover the total borrowing. However, this middle-of-the-pack positioning is surprising given Northeastern's 6% admission rate and the co-op program the school is famous for. Similar programs at less selective Massachusetts schools like Assumption and Endicott are producing first-year earnings above $48,000.
The uncertainty here matters more than usual. Northeastern's distinctive co-op model—where students alternate semesters of work and study—should theoretically produce stronger industry connections and higher starting salaries than peer programs. If this program's actual outcomes significantly trail the state median, that would be particularly concerning given the school's selectivity and reputation. Conversely, if Northeastern's communications graduates are actually outperforming state averages by a meaningful margin, that wouldn't be captured in these estimates.
For a highly selective private university charging premium tuition, you'd expect outcomes that clearly justify the investment. These estimated figures suggest typical results for the field in Massachusetts, not exceptional ones. Before committing, insist on seeing actual placement data and salary outcomes specific to this program—Northeastern should be able to provide those numbers even if the Department of Education cannot.
Where Northeastern University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Massachusetts
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Massachusetts (12 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $63,141 | $46,383* | — | $27,000* | — | |
| $49,414 | $51,114* | $60,628 | $27,000* | 0.53 | |
| $39,212 | $47,903* | $58,417 | $27,000* | 0.56 | |
| $45,380 | $44,863* | $56,527 | $27,000* | 0.60 | |
| $55,392 | $28,606* | $60,272 | $24,625* | 0.86 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northeastern University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 4 similar programs in MA. Actual outcomes may vary.