Public Relations, Advertising, and Applied Communication at Palm Beach Atlantic University
Bachelor's Degree
pba.eduAnalysis
Communications programs across Florida show a wide performance range, and Palm Beach Atlantic's estimated outcomes fall right at the state median. Based on comparable programs in Florida, graduates might expect around $36,000 in their first year—roughly $4,000 below the national median for this field. That's meaningful when you're trying to establish yourself in competitive markets like Miami or even nationally, where stronger programs routinely produce $42,000+ starting salaries.
The estimated $24,000 in debt sits slightly above Florida's typical $18,375 for this major, creating a debt-to-earnings ratio of 0.67. That's manageable on paper—lower than a year's salary—but remember this school's 88% admission rate and modest academic profile suggest it may not open doors the way Florida's flagship programs do. When University of Florida and Florida State graduates start $5,000-6,000 higher, that gap compounds quickly over a career in communications where early positioning matters tremendously for advancement.
For parents, the core question is whether this program justifies private tuition when several Florida public universities deliver stronger salary outcomes at lower debt levels. If your child has specific reasons to choose Palm Beach Atlantic—faith-based mission, smaller classes, location—understand you're likely paying a premium that the early earnings data doesn't support. The safer financial bet would be exploring public alternatives where reported outcomes, not estimates, show clearer value.
Where Palm Beach Atlantic University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Florida
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Florida (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $37,990 | $36,000* | — | $24,063* | — | |
| $59,926 | $43,917* | $61,959 | $18,000* | 0.41 | |
| $6,381 | $42,099* | $58,636 | $17,439* | 0.41 | |
| $3,876 | $42,099* | $58,636 | $17,439* | 0.41 | |
| $5,656 | $41,060* | $51,082 | $13,849* | 0.34 | |
| $6,368 | $37,388* | $44,367 | $18,750* | 0.50 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Palm Beach Atlantic University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 12 similar programs in FL. Actual outcomes may vary.