Public Relations, Advertising, and Applied Communication at Point Park University
Bachelor's Degree
Analysis
The first-year numbers are sobering: Point Park's PR and advertising graduates earn nearly $7,000 below the Pennsylvania median and rank in just the 5th percentile nationally. At $32,495, that initial salary barely covers living expenses in Pittsburgh, let alone makes a dent in the $28,850 in debt most students carry. Temple's grads earn nearly $9,000 more right out of the gate.
Here's what complicates the picture: earnings jump 56% by year four, reaching $50,769. That's strong growth for any communications program, though we're working with a very small sample size—fewer than 30 graduates—so these numbers could swing dramatically with the next cohort. The 40th percentile ranking within Pennsylvania suggests middling performance when compared to in-state alternatives.
The admission rate of 98% and modest test scores indicate Point Park isn't particularly selective, which may explain why this program draws students who struggle more in the early job market. For families weighing this investment, the question is whether you're comfortable with a rocky financial start—potentially requiring parental support for a few years—in exchange for eventual catch-up earnings. Given cheaper alternatives within Pennsylvania's public university system, you'll want a compelling reason (specific faculty, internship connections in Pittsburgh media) to justify Point Park's price tag.
Where Point Park University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Point Park University graduates compare to all programs nationally
Point Park University graduates earn $32k, placing them in the 5th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Point Park University | $32,495 | $50,769 | $28,850 | 0.89 |
| Temple University | $41,165 | $53,863 | $26,000 | 0.63 |
| Duquesne University | $39,651 | $49,016 | $26,000 | 0.66 |
| Drexel University | $37,125 | — | $27,000 | 0.73 |
| Susquehanna University | $36,632 | $48,622 | $27,000 | 0.74 |
| York College of Pennsylvania | $36,557 | $51,838 | $25,724 | 0.70 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Pennsylvania
Compare tuition, earnings, and debt across Pennsylvania schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Temple University Philadelphia | $22,082 | $41,165 | $26,000 |
| Duquesne University Pittsburgh | $47,146 | $39,651 | $26,000 |
| Drexel University Philadelphia | $60,663 | $37,125 | $27,000 |
| Susquehanna University Selinsgrove | $57,400 | $36,632 | $27,000 |
| York College of Pennsylvania York | $24,606 | $36,557 | $25,724 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Point Park University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 25 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.