Public Relations, Advertising, and Applied Communication at Rivier University
Bachelor's Degree
rivier.eduAnalysis
In New Hampshire's communications field, there's a troubling gap between what this program appears to offer and what students can earn elsewhere in-state. Similar programs suggest first-year earnings around $39,800—roughly $7,000 below what Southern New Hampshire University graduates in this field actually report earning. That's a meaningful difference when you're servicing $25,800 in debt, though the 0.65 debt-to-earnings ratio falls within a manageable range.
The challenge here isn't just the estimated starting salary—it's what that figure tells you about marketability. Communications programs at peer institutions nationally cluster around the same $40,000 mark, suggesting this is a field where graduates generally start modestly regardless of school. But when a nearby competitor consistently places students $7,000 higher, you have to ask what's driving that gap. Is it stronger employer connections in the Manchester-Boston corridor? More robust internship pipelines? Or simply a larger alumni network opening doors?
For a family considering this program, the debt load itself isn't alarming, but the opportunity cost matters. In a field where your first job often comes through connections and where starting salaries don't vary dramatically with talent, the school's placement network can make or break your investment. Before committing, press Rivier hard on graduate outcomes: where recent alumni landed their first jobs, which employers recruit on campus, and what percentage secure positions in their field within six months.
Where Rivier University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in New Hampshire
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New Hampshire (4 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $37,791 | $39,794* | — | $25,832* | — | |
| $16,450 | $46,520* | $51,272 | $27,799* | 0.60 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rivier University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.