Public Relations, Advertising, and Applied Communication at Rowan University
Bachelor's Degree
rowan.eduAnalysis
Rowan's communication graduates start slowly but experience remarkable earnings growth, with incomes jumping 50% from $35,116 to $52,670 in just four years. That trajectory matters more than the below-average starting salaryβby year four, these graduates surpass not only the national median but also reach competitive earnings for the field. Among New Jersey's three programs, Rowan lands in the middle for starting salary but carries the same debt load as the state median, making it a reasonable option for in-state students seeking affordable tuition.
The manageable debt-to-earnings ratio of 0.66 means graduates owe about eight months of their first-year salary, a sustainable burden that becomes even more comfortable as earnings climb. While the $35,116 starting point ranks in just the 22nd percentile nationally, this program clearly prepares students for career advancement rather than immediate high earnings. The robust sample size confirms this pattern is reliable, not a statistical fluke.
For New Jersey families, Rowan delivers practical value: below-average debt coupled with strong mid-career earnings potential. The program won't land your child a lucrative first job, but if they're willing to build their career over several years, the financial picture becomes quite favorable compared to pricier alternatives that start only marginally higher.
Where Rowan University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Rowan University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Rowan University | $35,116 | $52,670 | +50% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Rider University | $38,600 | $53,996 | +40% |
Compare to Similar Programs in New Jersey
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New Jersey (3 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $15,700 | $35,116 | $52,670 | $23,125 | 0.66 | |
| $51,370 | $40,602 | β | $19,439 | 0.48 | |
| $38,900 | $38,600 | $53,996 | $25,000 | 0.65 | |
| National Median | β | $39,794 | β | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rowan University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 167 graduates with reported earnings and 180 graduates with debt data. Small samples may not be representative.