Public Relations, Advertising, and Applied Communication at Salem State University
Bachelor's Degree
salemstate.eduAnalysis
Based on comparable programs across Massachusetts, Salem State's communications degree appears positioned in the middle of the pack—similar to outcomes at Suffolk University but trailing schools like Assumption and Endicott. The estimated $46,000 first-year salary aligns exactly with the state median and sits well above the $39,800 national benchmark, suggesting Massachusetts offers stronger opportunities for communications graduates than most states.
The debt picture looks manageable. An estimated $23,300 in loans creates a debt-to-earnings ratio of 0.50, meaning graduates would owe roughly half their first-year salary. This is lower than both the state and national median debt for this field, which matters given that communications careers often start at modest salaries and require time to build. With a 96% admission rate and over a third of students receiving Pell grants, Salem State serves a more economically diverse population where avoiding excessive debt is particularly crucial.
The real limitation here is visibility: the small sample size that triggered these estimates means we can't see how Salem State's specific curriculum, internship networks, or career services translate into outcomes. For a family weighing this investment, the estimated numbers suggest reasonable value—you're looking at typical Massachusetts results without the premium debt load of private competitors. Just understand you're betting on a program without a clear track record rather than documented performance.
Where Salem State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Massachusetts
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Massachusetts (12 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $11,978 | $46,383* | — | $23,342* | — | |
| $49,414 | $51,114* | $60,628 | $27,000* | 0.53 | |
| $39,212 | $47,903* | $58,417 | $27,000* | 0.56 | |
| $45,380 | $44,863* | $56,527 | $27,000* | 0.60 | |
| $55,392 | $28,606* | $60,272 | $24,625* | 0.86 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Salem State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 4 similar programs in MA. Actual outcomes may vary.