Est. Earnings (1yr)
$46,383
Est. from MA median (4 programs)
Est. Median Debt
$23,342
Est. from national median (91 programs)

Analysis

Based on comparable programs across Massachusetts, Salem State's communications degree appears positioned in the middle of the pack—similar to outcomes at Suffolk University but trailing schools like Assumption and Endicott. The estimated $46,000 first-year salary aligns exactly with the state median and sits well above the $39,800 national benchmark, suggesting Massachusetts offers stronger opportunities for communications graduates than most states.

The debt picture looks manageable. An estimated $23,300 in loans creates a debt-to-earnings ratio of 0.50, meaning graduates would owe roughly half their first-year salary. This is lower than both the state and national median debt for this field, which matters given that communications careers often start at modest salaries and require time to build. With a 96% admission rate and over a third of students receiving Pell grants, Salem State serves a more economically diverse population where avoiding excessive debt is particularly crucial.

The real limitation here is visibility: the small sample size that triggered these estimates means we can't see how Salem State's specific curriculum, internship networks, or career services translate into outcomes. For a family weighing this investment, the estimated numbers suggest reasonable value—you're looking at typical Massachusetts results without the premium debt load of private competitors. Just understand you're betting on a program without a clear track record rather than documented performance.

Where Salem State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in Massachusetts

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Massachusetts (12 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Salem State UniversitySalem$11,978$46,383*$23,342*
Assumption UniversityWorcester$49,414$51,114*$60,628$27,000*0.53
Endicott CollegeBeverly$39,212$47,903*$58,417$27,000*0.56
Suffolk UniversityBoston$45,380$44,863*$56,527$27,000*0.60
Emerson CollegeBoston$55,392$28,606*$60,272$24,625*0.86
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Salem State University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 4 similar programs in MA. Actual outcomes may vary.