Median Earnings (1yr)
$28,753
41st percentile
60th percentile in California
Median Debt
$17,683
27% below national median

Analysis

San Francisco State's broadcast and digital communication program starts graduates at modest wages but delivers something rare in this field: substantial earnings growth. That first-year salary of $28,753 nearly doubles to $52,237 by year four—an 82% jump that vastly outpaces the typical trajectory for broadcast grads. Within California, this program sits at the 60th percentile, beating the state median by $27,000 at the four-year mark.

The debt picture strengthens this value proposition. At $17,683, graduates carry roughly $7,500 less than the national median for this major and just slightly more than California's median. The debt-to-earnings ratio of 0.61 is manageable, especially given where earnings head. While some California programs like Dominguez Hills post higher starting salaries, SF State's trajectory suggests graduates find their footing in the competitive Bay Area media landscape—or they're leveraging the location to build careers that pay off within a few years.

For families concerned about immediate post-graduation finances, that first year will be tight in expensive San Francisco. But the data shows most graduates break through: if your student can manage that initial period (perhaps with family support or roommates), this program appears to deliver strong medium-term returns for a broadcast degree.

Where San Francisco State University Stands

Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally

Earnings Distribution

How San Francisco State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
San Francisco State University$28,753$52,237+82%
Pepperdine University$23,182$47,884+107%
University of La Verne$33,773$46,849+39%
California State University-Monterey Bay$24,496$44,249+81%
California State University-Fullerton$24,650$44,074+79%

Compare to Similar Programs in California

Radio, Television, and Digital Communication bachelors's programs at peer institutions in California (23 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
San Francisco State UniversitySan Francisco$7,424$28,753$52,237$17,6830.61
California State University-Dominguez HillsCarson$7,064$36,517$35,970$13,0000.36
University of La VerneLa Verne$47,000$33,773$46,849
Biola UniversityLa Mirada$46,704$29,388$39,106$22,8130.78
California State University-NorthridgeNorthridge$7,095$27,278$40,021$15,0000.55
California State University-Long BeachLong Beach$7,008$25,988$38,234$15,0000.58
National Median$29,976$24,2500.81

Career Paths

Occupations commonly associated with radio, television, and digital communication graduates

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Producers and Directors

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

$83,480/yrJobs growth:Bachelor's degree

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

$83,480/yrJobs growth:Bachelor's degree

Talent Directors

Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.

$83,480/yrJobs growth:Bachelor's degree

Media Technical Directors/Managers

Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.

$83,480/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Managers, All Other

All managers not listed separately.

Regulatory Affairs Managers

Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.

Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At San Francisco State University, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 224 graduates with reported earnings and 198 graduates with debt data. Small samples may not be representative.