Analysis
The numbers here look rough at first glance—$23,653 after one year puts Shepherd's communication program in the bottom 5% nationally—but there's important context that softens the picture. With fewer than 30 graduates tracked, this data likely captures students in entry-level media jobs or those still seeking their footing in the field. The strong 55% earnings jump to $36,731 by year four suggests many graduates do find their stride, eventually matching the national median for this degree.
West Virginia's media market presents real constraints. While this program sits at the 40th percentile statewide (meaning it's middle-of-the-pack among WV schools), the state median for communication graduates is just $25,000—nearly $10,000 below the national figure. Shepherd students actually carry less debt than typical West Virginia communication majors ($19,558 vs. $29,995 statewide), which matters when starting salaries are universally low in the region.
The fundamental question is whether your child can weather those first years below $25,000. If they're planning to stay in West Virginia or small media markets, these earnings reflect market reality rather than program failure. The relatively modest debt and strong earnings growth suggest this isn't a trap—just a degree that requires patience and probably supplemental income early on.
Where Shepherd University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Shepherd University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Shepherd University | $23,653 | $36,731 | +55% |
| Cornell University | $62,182 | $80,616 | +30% |
| University of Pennsylvania | $53,022 | $77,464 | +46% |
| Northwestern University | $52,210 | $77,066 | +48% |
| West Virginia State University | $26,351 | $37,669 | +43% |
Compare to Similar Programs in West Virginia
Communication and Media Studies bachelors's programs at peer institutions in West Virginia (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,642 | $23,653 | $36,731 | $19,558 | 0.83 | |
| $9,049 | $26,351 | $37,669 | $30,788 | 1.17 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Shepherd University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 29 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.