Analysis
West Virginia State's communication program occupies an unusual position: it ranks near the bottom nationally (5th percentile) but actually performs above the state median in West Virginia. The first-year earnings of $26,351 reflect the harsh reality that WV's communication graduates earn roughly $10,000 less than the national median right out of school. The debt load of $30,788—higher than 95% of similar programs nationwide—compounds this challenge with a debt-to-earnings ratio of 1.17.
However, the 43% earnings jump to $37,669 by year four suggests real career momentum, ultimately pushing earnings above both state and national medians for this field. Among West Virginia's eight programs, this ranks in the 60th percentile, meaning it's actually a competitive in-state option despite poor national standing. That matters if your student is staying local, where they'll face the same depressed media market regardless of which WV school they choose.
The critical caveat: these figures come from fewer than 30 graduates, making them statistically unstable. One or two outlier careers could skew the picture significantly. For a field where starting salaries barely exceed minimum wage and debt exceeds that first year's earnings, this program requires either strong confidence in career progression or financial backup during those lean early years. The growth trajectory offers hope, but you're betting on a small sample in a tough market.
Where West Virginia State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How West Virginia State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| West Virginia State University | $26,351 | $37,669 | +43% |
| Cornell University | $62,182 | $80,616 | +30% |
| University of Pennsylvania | $53,022 | $77,464 | +46% |
| Northwestern University | $52,210 | $77,066 | +48% |
| Shepherd University | $23,653 | $36,731 | +55% |
Compare to Similar Programs in West Virginia
Communication and Media Studies bachelors's programs at peer institutions in West Virginia (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,049 | $26,351 | $37,669 | $30,788 | 1.17 | |
| $8,642 | $23,653 | $36,731 | $19,558 | 0.83 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At West Virginia State University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.