Communication and Media Studies at West Virginia State University
Bachelor's Degree
Analysis
West Virginia State's communication program occupies an unusual position: it ranks near the bottom nationally (5th percentile) but actually performs above the state median in West Virginia. The first-year earnings of $26,351 reflect the harsh reality that WV's communication graduates earn roughly $10,000 less than the national median right out of school. The debt load of $30,788—higher than 95% of similar programs nationwide—compounds this challenge with a debt-to-earnings ratio of 1.17.
However, the 43% earnings jump to $37,669 by year four suggests real career momentum, ultimately pushing earnings above both state and national medians for this field. Among West Virginia's eight programs, this ranks in the 60th percentile, meaning it's actually a competitive in-state option despite poor national standing. That matters if your student is staying local, where they'll face the same depressed media market regardless of which WV school they choose.
The critical caveat: these figures come from fewer than 30 graduates, making them statistically unstable. One or two outlier careers could skew the picture significantly. For a field where starting salaries barely exceed minimum wage and debt exceeds that first year's earnings, this program requires either strong confidence in career progression or financial backup during those lean early years. The growth trajectory offers hope, but you're betting on a small sample in a tough market.
Where West Virginia State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How West Virginia State University graduates compare to all programs nationally
West Virginia State University graduates earn $26k, placing them in the 5th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in West Virginia
Communication and Media Studies bachelors's programs at peer institutions in West Virginia (8 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| West Virginia State University | $26,351 | $37,669 | $30,788 | 1.17 |
| Shepherd University | $23,653 | $36,731 | $19,558 | 0.83 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in West Virginia
Compare tuition, earnings, and debt across West Virginia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Shepherd University Shepherdstown | $8,642 | $23,653 | $19,558 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At West Virginia State University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.