Median Earnings (1yr)
$26,351
5th percentile
60th percentile in West Virginia
Median Debt
$30,788
23% above national median

Analysis

West Virginia State's communication program occupies an unusual position: it ranks near the bottom nationally (5th percentile) but actually performs above the state median in West Virginia. The first-year earnings of $26,351 reflect the harsh reality that WV's communication graduates earn roughly $10,000 less than the national median right out of school. The debt load of $30,788—higher than 95% of similar programs nationwide—compounds this challenge with a debt-to-earnings ratio of 1.17.

However, the 43% earnings jump to $37,669 by year four suggests real career momentum, ultimately pushing earnings above both state and national medians for this field. Among West Virginia's eight programs, this ranks in the 60th percentile, meaning it's actually a competitive in-state option despite poor national standing. That matters if your student is staying local, where they'll face the same depressed media market regardless of which WV school they choose.

The critical caveat: these figures come from fewer than 30 graduates, making them statistically unstable. One or two outlier careers could skew the picture significantly. For a field where starting salaries barely exceed minimum wage and debt exceeds that first year's earnings, this program requires either strong confidence in career progression or financial backup during those lean early years. The growth trajectory offers hope, but you're betting on a small sample in a tough market.

Where West Virginia State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How West Virginia State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
West Virginia State University$26,351$37,669+43%
Cornell University$62,182$80,616+30%
University of Pennsylvania$53,022$77,464+46%
Northwestern University$52,210$77,066+48%
Shepherd University$23,653$36,731+55%

Compare to Similar Programs in West Virginia

Communication and Media Studies bachelors's programs at peer institutions in West Virginia (8 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
West Virginia State UniversityInstitute$9,049$26,351$37,669$30,7881.17
Shepherd UniversityShepherdstown$8,642$23,653$36,731$19,5580.83
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At West Virginia State University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 24 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.