Public Relations, Advertising, and Applied Communication at Southern Adventist University
Bachelor's Degree
southern.eduAnalysis
With estimated debt of $25,832 against first-year earnings around $39,819, this communications degree lands right at the national middle—neither a standout nor a red flag. Similar bachelor's programs in Tennessee produce earnings in this same range, suggesting the local job market for PR and advertising roles starts graduates in the high 30s regardless of which state school they attend. The debt-to-earnings ratio of 0.65 means you're looking at roughly eight months of gross income to cover what was borrowed, which is manageable but not generous.
What matters more here is the career trajectory in communications fields. Entry-level PR and advertising positions typically start modest but can grow substantially with experience and portfolio development. The question becomes whether Southern Adventist's specific connections—agency relationships, internship pipelines, alumni network—justify similar debt to larger state programs like Tennessee-Knoxville, where comparable graduates start around $42,000. That $2,000-3,000 difference compounds over time.
For families comfortable with the private, faith-based environment and confident their student will actively build industry connections, the numbers work. But if you're choosing this program primarily on career outcomes rather than institutional fit, recognize that you're paying private school tuition for what appear to be typical Tennessee communications salaries. Make sure the non-financial factors—campus culture, class sizes, mentorship—carry real weight in your decision.
Where Southern Adventist University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Tennessee
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Tennessee (11 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $25,590 | $39,819* | — | $25,832* | — | |
| $13,484 | $42,173* | $51,859 | $21,368* | 0.51 | |
| $10,344 | $39,819* | — | $25,000* | 0.63 | |
| $22,690 | $33,162* | $33,687 | $27,000* | 0.81 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern Adventist University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in TN. Actual outcomes may vary.