Analysis
Drawing from peer data across Minnesota, a bachelor's in Communication and Media Studies from Southwest Minnesota State appears to position graduates right at the state medianβaround $40,400 in first-year earnings. That's notably higher than the $35,000 national median for this field, though it trails private liberal arts colleges in Minnesota where similar programs typically produce $45,000-$50,000 for new graduates. The estimated $25,125 in debt sits squarely at national and state benchmarks, resulting in a manageable 0.62 debt-to-earnings ratio.
The challenge here is that communication degrees are inherently variedβgraduates might land in marketing, nonprofit communications, journalism, or corporate roles with widely different trajectories. Programs at schools like Gustavus Adolphus and University of St. Thomas show what's possible at the higher end in Minnesota, but those institutions serve different student populations. For families considering Southwest Minnesota State, the real question becomes whether the campus connections, faculty relationships, and job placement support justify choosing this program over alternatives.
With insufficient graduate data to assess this specific program's track record, you're essentially betting on a statewide average outcome. That's reasonable if your student thrives in Southwest Minnesota State's environment and has clear career goals, but it demands extra diligence on internship opportunities and employer relationships before committing.
Where Southwest Minnesota State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Compare to Similar Programs in Minnesota
Communication and Media Studies bachelors's programs at peer institutions in Minnesota (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $10,304 | $40,423* | β | $25,125* | β | |
| $54,310 | $50,074* | $54,826 | $27,000* | 0.54 | |
| $25,000 | $46,327* | β | β* | β | |
| $9,780 | $46,320* | $53,180 | $34,933* | 0.75 | |
| $53,884 | $45,702* | $56,614 | $27,000* | 0.59 | |
| $52,284 | $45,100* | β | $27,000* | 0.60 | |
| National Median | β | $34,959* | β | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southwest Minnesota State University, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 19 similar programs in MN. Actual outcomes may vary.