Median Earnings (1yr)
$36,899
95th percentile
80th percentile in New York
Median Debt
$27,000
4% above national median

Analysis

What if a creative arts program could actually outperform most business schools in early career earnings? SUNY Potsdam's Arts, Entertainment, and Media Management program reports median earnings of $36,899 one year after graduation—nearly $8,000 above the national median for similar programs and ranking in the 95th percentile nationally. Among New York's 18 programs, it trails only The New School while maintaining significantly lower debt levels at $27,000 (just above the national median but below New York's state average).

The debt-to-earnings ratio of 0.73 means graduates owe roughly nine months of their first-year salary—a manageable burden that's far better than many creative arts programs achieve. This positions graduates to pursue opportunities in arts administration, media production, or entertainment management without the financial pressure that often forces creative professionals into unrelated fields just to service debt.

The critical caveat here: these numbers come from fewer than 30 graduates, so they may not represent what your student will actually experience. A few high earners in New York City media jobs could skew the entire dataset. However, even discounting these figures somewhat, the program appears to provide stronger career preparation than most arts management degrees, likely because Potsdam emphasizes practical skills alongside creative training. For a family considering in-state SUNY options for a student passionate about the creative industries, this combination of outcomes and affordability deserves serious consideration—just recognize the uncertainty that comes with limited data.

Where SUNY College at Potsdam Stands

Earnings vs. debt across all arts, entertainment,and media management bachelors's programs nationally

Earnings Distribution

How SUNY College at Potsdam graduates compare to all programs nationally

Compare to Similar Programs in New York

Arts, Entertainment,and Media Management bachelors's programs at peer institutions in New York (18 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
SUNY College at PotsdamPotsdam$8,712$36,899—$27,0000.73
The New SchoolNew York$56,386$37,743$62,966$25,0000.66
Pace UniversityNew York$51,424$35,948$47,863$25,9850.72
Syracuse UniversitySyracuse$63,061$35,389$57,823$27,0000.76
Wagner CollegeStaten Island$52,000$29,010$55,907$27,0000.93
SUNY OneontaOneonta$8,812$28,449$41,818$23,2500.82
National Median—$28,357—$26,0000.92

Career Paths

Occupations commonly associated with arts, entertainment,and media management graduates

Art, Drama, and Music Teachers, Postsecondary

Teach courses in drama, music, and the arts including fine and applied art, such as painting and sculpture, or design and crafts. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Producers and Directors

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

$83,480/yrJobs growth:Bachelor's degree

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

$83,480/yrJobs growth:Bachelor's degree

Talent Directors

Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.

$83,480/yrJobs growth:Bachelor's degree

Media Technical Directors/Managers

Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.

$83,480/yrJobs growth:Bachelor's degree

Music Directors and Composers

Conduct, direct, plan, and lead instrumental or vocal performances by musical artists or groups, such as orchestras, bands, choirs, and glee clubs; or create original works of music.

$63,670/yrJobs growth:Bachelor's degree

Managers, All Other

All managers not listed separately.

Regulatory Affairs Managers

Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.

Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

Loss Prevention Managers

Plan and direct policies, procedures, or systems to prevent the loss of assets. Determine risk exposure or potential liability, and develop risk control measures.

Agents and Business Managers of Artists, Performers, and Athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At SUNY College at Potsdam, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 20 graduates with reported earnings and 21 graduates with debt data. Small samples may not be representative.