Analysis
What if a creative arts program could actually outperform most business schools in early career earnings? SUNY Potsdam's Arts, Entertainment, and Media Management program reports median earnings of $36,899 one year after graduation—nearly $8,000 above the national median for similar programs and ranking in the 95th percentile nationally. Among New York's 18 programs, it trails only The New School while maintaining significantly lower debt levels at $27,000 (just above the national median but below New York's state average).
The debt-to-earnings ratio of 0.73 means graduates owe roughly nine months of their first-year salary—a manageable burden that's far better than many creative arts programs achieve. This positions graduates to pursue opportunities in arts administration, media production, or entertainment management without the financial pressure that often forces creative professionals into unrelated fields just to service debt.
The critical caveat here: these numbers come from fewer than 30 graduates, so they may not represent what your student will actually experience. A few high earners in New York City media jobs could skew the entire dataset. However, even discounting these figures somewhat, the program appears to provide stronger career preparation than most arts management degrees, likely because Potsdam emphasizes practical skills alongside creative training. For a family considering in-state SUNY options for a student passionate about the creative industries, this combination of outcomes and affordability deserves serious consideration—just recognize the uncertainty that comes with limited data.
Where SUNY College at Potsdam Stands
Earnings vs. debt across all arts, entertainment,and media management bachelors's programs nationally
Earnings Distribution
How SUNY College at Potsdam graduates compare to all programs nationally
Compare to Similar Programs in New York
Arts, Entertainment,and Media Management bachelors's programs at peer institutions in New York (18 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,712 | $36,899 | — | $27,000 | 0.73 | |
| $56,386 | $37,743 | $62,966 | $25,000 | 0.66 | |
| $51,424 | $35,948 | $47,863 | $25,985 | 0.72 | |
| $63,061 | $35,389 | $57,823 | $27,000 | 0.76 | |
| $52,000 | $29,010 | $55,907 | $27,000 | 0.93 | |
| $8,812 | $28,449 | $41,818 | $23,250 | 0.82 | |
| National Median | — | $28,357 | — | $26,000 | 0.92 |
Career Paths
Occupations commonly associated with arts, entertainment,and media management graduates
Art, Drama, and Music Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Music Directors and Composers
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
Loss Prevention Managers
Agents and Business Managers of Artists, Performers, and Athletes
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At SUNY College at Potsdam, approximately 43% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 20 graduates with reported earnings and 21 graduates with debt data. Small samples may not be representative.