Analysis
UT Permian Basin's Communication and Media Studies program stands out for delivering unusually strong earnings in a field known for modest salaries. Graduates earn $46,203 in their first year—about $12,000 more than typical Texas communications graduates and nearly $11,000 above the national median. Among Texas programs, this ranks in the 80th percentile, competing directly with flagship schools like UT Austin and Texas A&M despite Permian Basin's less selective admissions.
The debt load of $22,852 is below both state and national medians, creating a manageable debt-to-earnings ratio of 0.49. That means graduates should be able to pay off loans within a reasonable timeframe, a significant advantage over many communications programs where debt can linger. The flat earnings trajectory from year one to year four is common in media fields where entry-level salaries often represent the standard range, and it's worth noting graduates are starting at a level many programs never reach.
For families concerned about the financial return on a communications degree—often criticized as impractical—this program offers concrete evidence of value. The combination of strong starting salaries, reasonable debt, and Permian Basin's relatively low cost of attendance makes this a solid choice for Texas students interested in media careers. The program punches well above its weight class.
Where The University of Texas Permian Basin Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How The University of Texas Permian Basin graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Texas Permian Basin | $46,203 | $45,950 | -1% |
| Texas Christian University | $32,123 | $61,473 | +91% |
| University of Houston | $37,958 | $56,081 | +48% |
| Texas A&M University-College Station | $43,295 | $54,656 | +26% |
| Baylor University | $43,740 | $53,270 | +22% |
Compare to Similar Programs in Texas
Communication and Media Studies bachelors's programs at peer institutions in Texas (64 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,904 | $46,203 | $45,950 | $22,852 | 0.49 | |
| — | $47,919 | $49,715 | $45,000 | 0.94 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $11,678 | $43,848 | — | $20,500 | 0.47 | |
| $54,844 | $43,740 | $53,270 | $23,860 | 0.55 | |
| $13,099 | $43,295 | $54,656 | $17,782 | 0.41 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Texas Permian Basin, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 34 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.